Are your marketing, sales, public relations, social media, and other teams in separate departments at your B2B? If so, it’s time to make a change for 2020. For the best results, all of these activities must work together effectively to get out the right, timely messages to the appropriate audiences. With this in mind, the […]
As the Chief Operating Officer, your top priority is to ensure that all operations run smoothly for the best results, and a key part of this falls under the area of communications. After all, if processes, guidelines, rules, deadlines, etc. are not communicated correctly, your B2B can waste thousands of dollars in resources and lose […]
Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools for Chief Communications Officers (CCOs) is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities available to bolster a positive image for your company. But, before you start using a particular medium just because it’s […]
As the head of human resources (or Chief People Officer) for a B2B company, did you know that there are key public relations, or PR, activities you can use to hire top talent, avoid crises and help business growth overall? Use PR as Your Secret Advantage in HR Public relations’ activities are not just for […]
Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. However, PR can provide many benefits that can actually catapult sales and […]
There’s a lot of hype going on right now about the tech talent shortage. Some say it is blown out of proportion and that it’s easy to find new hires. Well, if you’re a CTO currently trying to fill your open positions with top talent, you may feel differently. It can be challenging to find […]
As a Chief Digital Officer (CDO), you focus on new technologies to help your B2B thrive. This includes social media, mobile applications, virtual opportunities, and more. But, before you move forward to reach your next goal, stop and talk to your communications’ team members. They may have some valuable insights to share that can take […]
The CEO, CMO, CFO, and other executives in B2B firms always have a lot going on, and you only see a small portion of what they have to deal with on a daily basis. Behind closed doors, they handle stressful investor issues, legal hassles, employee situations, and much more that they keep private. This can […]
You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Therefore, you probably don’t deal with the “creative, right-brain-oriented” communications people at your organization very often. Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people […]
As a Chief Product Officer for a B2B, promotion may not be top-of-mind when you are in the conception and development stage. But, this is a good time to talk to your public relations (PR) team members. Sure, they will take your product and promote it once it’s ready to launch, but it’s important to […]
As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching […]
If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, you can sit back and focus on your core responsibilities. Congratulations! You’ve made a great choice! But, before you hand […]
Promoting your B2B via television, radio, print, and online is essential to your business reputation and growth. After all, when potential customers read about your B2B in their favorite media venues, you receive third-party credibility you can’t obtain any other way. However, the days of simply posting a general press release and getting media attention […]
If you want to grow your B2B firm, you probably struggle with financial limitations. Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. How? (Que the angelic music…) Start public relations (PR) activities. How to Generate Fast Growth with PR Public relations is […]
If you aren’t including public relations activities in your overall, B2B sales, marketing and business goals, you will have a difficult time seeing success. Many view PR as simply “public relations” that works in its own silo, but it is much more. It’s the key to getting your B2B’s brand image and messaging out the […]
When you think of public relations, you probably think about distributing a press release. After all, you want to get the PR content of your B2B message out to as many people as possible in a short amount of time. But, before you send out your press release, are you sure it engages media members […]
The world of B2B media moves fast. As soon as a new tech announcement, hiring/firing spree, big event, or other development occurs, you’ll see the news online. In fact, a media member may be preparing to call you right now for your insights on the latest buzz. Are you ready? When you are mentioned in […]
As a B2B owner, it’s likely that you rarely stop working. Even when you are at the gym, in the shower or watching your kids’ softball game, you are probably thinking about work. Heck! That’s probably where you get some of your best ideas! Yes, it’s summer, and that means you are supposed to relax. […]
Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale. Today, this happens less because buying committees consist of numerous people at various levels in an organization. For example, you may have an intern conducting online research for the latest products and services, […]
When it comes to your B2B content, you may have an outside copywriter write it for you. Or, you may try to follow all of the tips and insights out there and write it yourself. Either way, when was the last time you reviewed your process? What are your response rates on your call-to-action? Do […]
