To succeed in the channel, B2B firms must examine the shortcomings of common data analysis methods with emphasis on how they’re used to monitor and measure an organization’s channel sales activities and performance. In addition, a data analytics solution must have certain components, especially for trend analysis. “Channel teams develop incentive programs blindly or using […]
Tag: channel sales
Channel management and the bridge to B2B sales: A primer
Every B2B firm should be aware of the opportunity in channel sales, and how to manage those sales effectively. It might not be relevant to every industry, but B2B sales are increasingly going through channels as opposed to direct purchasing. Channel sales is a distribution method in which a business splits its sales force […]