As technology evolves so do marketing channels. Traditional marketing covers display ads, billboards, TV, and radio. Digital marketing sees content reach consumers through a digital screen. Social media and mobile marketing, which are more sub-channels of Digital, merit their own categories given their growth rates. In previous years, all of these marketing channels would have […]
Chief Marketing Officers are a highly connected and competitive crowd, and a new study by Leadtail and cloud-based analytics company Neustar has delved into how they use Twitter. The study sampled 1,034 execs but wasn’t limited to only chief marketing officers. People with the job titles head of marketing, and VP of either marketing or […]
The Chief Marketing Officer of 2014 is busier than ever, and cultivating customer loyalty is a top priority. A 2013 poll of 285 marketers revealed that the cost of customer retention is increasing: digital marketers spend nearly as much to keep buyers (45 percent) as they do to gain new ones (55 percent). A 2013 […]
