In today’s increasingly noisy marketing environment, the idea of trying to personalize demand generation strategies is everywhere. Every marketer, at one point or another in the course of their busy day, is actively engaged in testing and constructing ideas to increase awareness and interest in their company’s products and services. But just like with all things marketing, […]
For too many marketers and sales professionals, the relationship with the database is complicated, unsatisfying, and fails to live up to its potential. To you, we say, dry your eyes: This Valentine’s day, DiscoverOrg’s data relationship advice expert is here to solve your stickiest data dilemmas. Get ready to fall in love with your data […]
A cloud-based database called FlureeDB is promising to help companies overcome the cost, complexity and speed associated with creating blockchain applications, offering more trustworthy ways to handle a wide range of transactions. FlureeDB launched earlier this month from Winston Salem, N.C.-based Fluree PBC as a public beta. The company also published an accompanying white paper […]
Although more and more businesses are entering the world of knowledge management, a great number of business owners are still skeptical about using a knowledge base system. They continue to use old strategies for sharing their content, both within their business organization, and with their customers. They choose the path of least resistance, because it […]
Licensing a new ERP solution is akin to moving to a new home. It’s rarely fun. It is expensive, time-consuming and full of potential risk. Either task helps you understand: How much clutter you’ve accumulated. Who your true friends are. Your real motivation for going through all this. Just how expensive this process is. And, […]
