B2B marketers in Canada generate an enormous amount of revenue and activity every year, but unlike marketers at B2C companies, their names are largely unknown in the marketing world. These dedicated and talented marketers work hard to get someone else’s company recognized. To do this, they keep up on the latest marketing tactics, which over […]
Tag: Elizabeth Williams
What Do Matching Socks, IBM, Beer & Pizza Have in Common?
Elizabeth Williams is currently the brand and communications director for ADP Canada. She has also worked with Rogers Communications, Bank of Montreal, Aon, 3Com, The Beer Store, MGI Software and Marketrend Interactive, as both an employee and as a consultant. We had her answer the 5 big B2B questions from her home in Toronto in advance of the […]