I had a boss once (Hi Al) that was a huge Chicago Bears fan (Go Bears! though they aren’t playing today). He was, and probably still is, immensely fond of using football analogies to help his business team solve problems. Football lends itself to all kinds of team and business analogies. Transformation and innovation are […]
The Super Bowl is almost here, and by now a number of this year’s commercials are already online. After looking though what’s already been leaked, we have a sense of the tone and style of the ads, how their serious personality swings away from the crude humour often associated with Super Bowl ads. Tugging on the emotional […]
On February 1 Super Bowl XLIX will be overwhelming TV screens across North America. The sports event is a big deal to football fans, but it also brings something else that is arguably even more exciting: Super Bowl commercials. It costs $4.5 million just for 30 seconds of air time during this year’s event. We’ll see […]
