To all those suggesting “B2B” should morph into “human to human” or that enterprises should market themselves more like consumer brands, the CEO of an agency that works with the likes of IBM, GE and SAS has a counterargument for you. As the founder of Centerline Digital, Charles Long said he’s familiar with an increasingly […]
Tag: GE
Pressboard Boost gives brands a way to amplify the social reach of earned media coverage
Pressboard is building upon its work in developing a platform to help brands improve their paid media efforts with Pressboard Boost, a product that will amplify the social reach of its clients’ earned media coverage. The Vancouver-based firm officially launched the beta version of Pressboard Boost on Wednesday. When a B2B brand is profiled or […]
Collision 2019 lets CMOs from Cisco, GE and other firms demonstrate startup-style agility in marketing
Karen Walker might have momentarily wished she’d joined one of the hundreds of startups exhibiting at and attending Collision 2019 this week when she first joined Cisco as its marketing leader. In a keynote speech to other marketers, entrepreneurs and technology professionals at the opening day of Collision on Tuesday, the networking giant’s CMO described the […]
Web Summit founder Paddy Cosgrave explains his decision to pull Collision out of the United States
Paddy Cosgrave has heard his conference referred to as the “Davos of tech” before, but the CEO of Collision says there are at least two things that differentiate it from the World Economic Forum. “We’re not in the Swiss Alps — and poor people are welcome at our event,” Cosgrave joked to the audience at […]
Three lessons from Beth Comstock, former vice-chair of General Electric
Beth Comstock was a keynote speaker at INBOUND2018 this week, Hubspot’s annual conference in Boston. Comstock is the former vice chair and Chief Marketing and Commercial Officer of GE. She’s best known as the person behind some of GE’s biggest innovations in the last decade, like Hulu. Her first book is called Imagine it Forward (due out Sept 18), […]
Pressboard develops branded content certification course to help marketers tell stories with ‘tweetable moments’
Pressboard is going to help teach more companies how to create the kind of branded content publishers want through a free online education program that will include the Wall Street Journal’s former global content director as a strategic advisor. Since its launch four years ago, Pressboard has worked with a slew of brands to act […]
LinkedIn launches Video For Sponsored Content and lets brands add video to company pages
LinkedIn on Thursday will announce the introduction of Video For Sponsored Content following a beta test with more than 700 customers, along with the ability for brands to include videos on their company pages. Goldman Sachs, GE and Microsoft Canada were among the firms who have been trying Video For Sponsored Content since last October, […]
Why Apple is making a bigger effort to meet enterprise IT expectations
It probably won’t be among the themes of its annual developers’ conference or mentioned at the next iPhone launch, but 2018 could be the year Apple technologies become an even larger presence in enterprise environments. Last Fall, Apple quietly began forming close relationships with IT services firms and resellers who could bring not only its […]
GE CMO Tells Content Marketing World Crowd to ‘Change the Lens’
GE will be spending the first week of October appearing where few B2B brands have gone before: on the TV channel owned by Vice Media to promote its DroneWeek series, the firm’s CMO told the Content Marketing World audience. In her keynote speech kicking off the three-day even in Cleveland Wednesday, Linda Boff said Drone […]