Over the past few months, we’ve seen a complete upheaval in the way we do business. As millions and millions of people were forced to work from home, businesses had to transition into an all virtual situation. Perhaps no industry was hit harder during this time than the travel industry. Flights became unsafe and all […]
Beth Comstock was a keynote speaker at INBOUND2018 this week, Hubspot’s annual conference in Boston. Comstock is the former vice chair and Chief Marketing and Commercial Officer of GE. She’s best known as the person behind some of GE’s biggest innovations in the last decade, like Hulu. Her first book is called Imagine it Forward (due out Sept 18), […]
HubSpot’s annual marketing conference wrapped up on Friday. With over 23,000 attendees, 300 sessions and half a dozen keynote and spotlight addresses (from Deepak Chopra to Alex Rodriguez), this year’s INBOUND 2018 event was bigger than ever. While Hubspot doesn’t name an official theme for each year’s event, it becomes clear over the course of […]
As 2015 draws to a close, many of us are reflecting on the past year and what we learned. For B2B marketers, it’s also time to look ahead to 2016 and make decisions about what we’ll be investing in, and what we’ll no longer budget for. As the field and importance of B2B marketing continues […]
The Canadian election of 2015 will go down in the history books as an election to remember. The New York Times is calling it a “stunning rout.” What an incredible success for the Liberals, and a dizzying loss for both the Conservatives and NDP. The pundits are still analyzing, assessing, and debriefing what happened, and […]
After an amazing few days at INBOUND 2015, Hubspot’s annual flagship conference, I’ve come back with some insights about inbound marketing and marketing automation software. The marketing world is clearly heading in the marketing automation direction. There were 14,000 attendees at INBOUND! But that doesn’t make marketing automation tools right for every company. Full disclosure: […]
I just got back from a whirlwind week in Boston, where I attended INBOUND 2015, Hubspot’s annual flagship conference. (Check out our INBOUND vs Dreamforce preview here.) It was an amazing experience, full of new people, training sessions, and inspiring keynote speakers. I came away from it with so much – so here’s a quick […]
For fans of the Toronto Blue Jays, August 2015 is a month for the history books. From a mediocre record at the start of the month (51-51), the Jays now lead the AL East with a record of 74-56. They lead the MLB in RBIs and home runs. Vegas bookies are now betting on Canada’s […]
My company held a Marketing Speed Dating event earlier this year. We had a lot of business owners attend to ask us their questions about B2B marketing. We’ve written about a couple of the popular topics so far. One of the questions we were asked was how to get management buy-in for marketing and another […]
Check out the second excerpt B2Bnn is publishing of The Radical Sales Shift by Lisa Shepherd. In this section, thanks to interviews Lisa conducted with B2B marketers, learn how B2B marketers can support their initiatives with help from high-level executives. “Get support from the top.” It was the most common piece of advice the marketing […]
Today we’re beginning a book excerpt series of Lisa Shepherd’s important new book on B2B success The Radical Sales Shift. In this excerpt, learn how the new sales funnel and pipeline is better reworked as a pinball machine. Many companies are finding that their traditional approach to generating revenue – namely through their sales team – […]
B2Bnn is proud to introduce a new regular column by marketing guru Lisa Shepherd! Enjoy your first instalment of B2B Marketing ProTips: By 2020, a million B2B salespeople may be out of a job… Forrester just released a report titled “Death of a (B2B) Salesman,” which has some provocative predictions on the future of sales […]
