Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]
Hashtags are to social media what iPhones are to Silicon Valley: they’re everywhere. Hashtags are used in everything from campaigns by major companies to updates from your friends. Marketers try to capitalize on hashtags and use them in the most effective way possible, but it can get confusing and overwhelming to anyone trying to make a lasting impact. By […]
Many businesses are latching onto the Instagram buzz. Simply Measured analyzed Interbrand’s Top 100 list on Instagram during Q3 2014 and found that 86 of the top 100 brands are now on Instagram, up from 54 of the top 100 companies at the same time in 2012. User engagement has also increased during this time […]
