Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]
The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their […]
They are good at setting goals. They are driven to achieve their missions. They celebrate the rewards associated with stellar performance, no matter how tangible of intangible those rewards might be. Those three statements describe an entire generation of workers raised on a cultural landscape of networked multiplayer games. And they aren’t just workers. They are […]
Smart CEOs realize that the strength of their company relies heavily on the commitment and dedication of its employees. Looking beyond compensation, incentives and employee benefits are instrumental in attracting and retaining top talent. When it comes to incentives, the tried-and-true cash bonuses and employee of the month awards (who doesn’t love a pretty plaque on the wall?) […]
