For most people, getting up to speed on social media marketing could take weeks, if not months. In Social Media Marketing: The Movie, John Lincoln gives himself 24 hours. The CEO of San Diego, Calif.-based digital marketing agency Ignite Visibility gave himself a major challenge in Social Media Marketing: The Movie, which will premiere online […]
Everyone wants to get into content marketing these days, especially B2B firms. You tend to start and end your efforts with a business blog and scheduled tweets. But you can fall short because you write and write and write, but never measure your efforts. You have no idea if you’re making an impact on your audience. […]
Welcome to another round of B2B Conversations, our weekly roundup of the most shared and buzzworthy content on social media about a specific area of the B2B world. This week, we’re focusing on content marketing—a proven way for B2B businesses to increase leads, engagement, brand awareness, and customer retention. You’ll learn about the power of […]
