In the fast-moving digital world, the press release is widely viewed as an anachronism. Compared to sizzle and sexiness of social media and content marketing, the press release is a digital dinosaur. As Chris Hogg argued in an earlier post on B2B NN, why would anyone use a press release when they can tweet, share and […]
Tag: mark evans
Ask the B2B Expert: What are the best social media books for beginners?
Social media can be a complicated space for B2B professionals who first dive into it. That’s why we weren’t too surprised to get this question via our Ask the B2B Experts call for questions, where you can ask our B2B insiders on anything related to your industry. This question comes from Simon, who lives in […]
To PR or not to PR?
To PR or not to PR? That is the question facing many B2B start-ups. From the outside looking in, PR is a sexy proposition because it can be a powerful tool to attract the spotlight. The other reality is that hiring a PR agency is expensive and there are no guarantees the investment will deliver […]
Learning from Twitter
Dick Costolo’s recent departure as Twitter’s CEO was not surprising. Twitter’s revenue growth is failing to meet expectations, which is a problem exacerbated by its status as a publicly traded company. Twitter needs to meet the expectations of investors and Wall St. analysts. One of the biggest lessons from the company’s financial struggles is the […]
Book excerpt: Storytelling for Startups – How to tell your story, entrepreneurs
B2BNN will be publishing excerpts from Mark Evans’ new book Storytelling for Startups, available for purchase now. Every week for weeks, we’ll excerpt a new chapter from the book, and this week we’re introducing you to the idea of why startup entrepreneurs need to be great storytellers. Creating good stories is how startups convince preoccupied […]
What entrepreneurs should know about failure
One of the truisms of being an entrepreneur is eternal optimism. It is a necessary ingredient for anyone going into a high-risk venture. Even though the chances of failure are high, entrepreneurs believe they will be successful. This is what makes entrepreneurs so captivating– they are willing to take chances the rest of us would […]