We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams. As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]
By 2020, more than six billion smartphones will be in use. Due to the affordability of smartphones and the rise of emerging markets, living standards are improving and new opportunities are being created because of these mobile devices. This also means new markets to tap for B2B firms and marketers. Mobile commerce, otherwise known as m-commerce, […]
Last week in Miami, at the Mobile Media Summit, attendees quickly learned how integral it is for B2B to adopt mobile innovation, whether in-house or via applications to better sell their services. “The reason that B2B needs to prioritize mobile is that it’s the medium that their target audiences are relying on the most. It’s a […]
To create more effective advertising campaigns, there is one key question marketers need to ask: what was it that persuaded a consumer to make a purchase? Determining attribution in digital advertising is one of the most difficult challenges in the industry today, and this is made even more challening with the rise in mobile devices. […]
