While a majority of B2B buyers say they still want to deal with sales reps for complex configurations and special pricing, 48 per cent told a survey from PROS they would spend five per cent more to get pricing information right away, and most don’t want to wait more than two hours to hear back […]
To the average person, pricing may seem fairly no-nonsense. Sellers determine a price based on production costs and rational buyers then decide whether or not they can afford it. In fact, far more psychology lies behind the rules of effective pricing than most entrepreneurs realize. Why? Because price is central to positing the perceived value of […]
It wasn’t so long ago that companies who wanted to gauge what their competitors were selling, and charging, had to track the industry online. They had to log the inventory and the corresponding price, and then adjust prices so as not to be undersold. Rinse and repeat. As would be expected in these days of […]
