Remember going to the carnival when you were younger, and playing the Whac-a-Mole game? There’s the smell of popcorn in the air, the whoosh and noise of the rides, loud music, laughter, and all kinds of other distractions, all while you focused on pounding the heck out of little plastic critters with a big rubber […]
When we talk about marketing content, we talk about expository content: videos, articles, blog posts and other content that tells stories, explains or informs. But recent data shows storytelling isn’t as effective in B2B marketing. Knowing prospects want content and added value not sales pitches, what is the answer? Storytelling matters, especially early in the […]
