For many companies, sometimes it takes a fresh perspective to figure things out, and at BE Works that’s just what they do. The Toronto-based consulting firm analyzes consumer behaviour and determine ways of influencing people to achieve the desired behavior. Welcome to the new world of behavioural economics. We spoke with BE Works CEO Kelly […]
Website performance is a key priority for any brand. It is no accident that high profile companies have well-designed websites; these sites are the result of heavily-customized and multi-faceted optimization strategies designed to convert page visits to sales. If you want to make your website perform better and earn you more revenue, you may want […]
Content is king, and for your business to excel in today’s fast-paced marketplace you need a solid content marketing strategy to generate leads and turn them into paying clients. According to CMI’s study 2015 Content Marketing Benchmarks, Budgets and Trends, consistently creating engaging content, and on a variety of subjects, are the biggest challenges that […]
It wasn’t so long ago that companies who wanted to gauge what their competitors were selling, and charging, had to track the industry online. They had to log the inventory and the corresponding price, and then adjust prices so as not to be undersold. Rinse and repeat. As would be expected in these days of […]
One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted marketing processes. But does that really reflect people’s actions and the ways they find information? Of course […]
