Why your B2B sales recruitment tactics needs to stand out from the pack [Part 1]

Tech companies are snapping up B2B sales professionals, which has created a demand that’s just not being met. In turn, these companies aren’t meeting their potential for growth. According to a recent report in The Business Journals, technical sales and sales management positions have always been hard to fill. With the enterprise tech market heating […]

Growth Marketing Conference: How Silicon Valley gurus and CMOs hack growth

Everyone in the B2B world has heard about proverbial Silicon Valley garage startups that grew into the likes of Apple Computer, Hewlett Packard and many other household names. But exactly how did those firm founders and first chief marketers do it? At the  Growth Marketing Conference in San Francisco, several successful entrepreneurs revealed the secrets of their […]

Hashtag Team: Resurrecting the B2B salesperson, predictions for 2016

Welcome to the latest edition of the Hashtag Team, our weekly round up of the most shared and buzzworthy B2B content on social media. ‘Tis the season for 2016 predictions! This week’s roundup features articles about data and marketing automation trends for the year ahead, along with some customer retention strategies, an infographic about the […]

The guide to knowing the right metrics for B2B landing page success

You’ve designed killer landing pages for your B2B website, filled it with compelling copy and strong images that encourage action from your readers. Now what? It’s time to measure the effectiveness of your landing pages. Analyzing it gives you important insights into the strengths and weaknesses of your lead generation efforts. You’ll find out which pages are working […]

Why B2B firms have shifted toward rich omnichannel experiences [Sponsor Content]

This article is part of the SAP Sponsored Content Series. To download the full report (registration required) cited in this article, click here. The path to making purchases is no longer flowing in one direction. Very few customers do all their research and shopping at the point of purchase. Instead, most people turn to social media, websites, magazines […]

What no one is telling you (until now) about marketing attribution technology

A famous 20th century marketing pioneer, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” No business maxim uttered before or since has better captured the value proposition of marketing and its counterintuitive conclusion. At first glance, things have not changed much since […]

Everything you need to know about Revenue Cycle Management

Cash is king. The issue is collecting it right away. Or as an SAP-sponsored white paper puts it, the primary business challenge remains reducing Days Sales Outstanding (DSO). “Without automation tools, there is no way to sufficiently increase productivity to reduce overhead and improve performance at the same time,” write the authors at PayStream Advisors, […]

Inside the value of human capital to sales and service

With customers’ ever-rising comfort levels to purchase and self-service online, and increased pressure on businesses to develop end-to-end Web enabled applications to accommodate, it seems the value of human capital in sales and service is diminishing. From a business end, consider that businesses must hire, train, coach, performance manage, payroll, incentivize, and provide benefits to […]

Google Analytics’ new tool takes you on ‘the customer journey to online purchase’

Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]

IBM, Apple partner launch new B2B apps

A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]