Eighty-eight per cent of businesses say their technology budgets will stay the same or grow over the next year according to new research from Spiceworks, but but tech buyers at its SpiceWorld conference said they are juggling purchase decisions along with difficult communications issues with senior leadership and a quest to improve their personal brand. […]
Tag: Spiceworks
Spiceworks gives tech vendors AI-based account intelligence and a self-serve dashboard
Spiceworks used its 2019 SpiceWorld event to discuss its recent acquisition by Ziff-Davis B2B and introduce a console along with artificial intelligence tools it said would help its tech vendor customers create more relevant and engaging marketing campaigns to IT decision makers who are ready to make purchases. Austin-based SpiceWorld is nominally an event for the […]
Spiceworks data shows B2B marketing budget increases of 24% for firms expecting a bump
While less than half of those surveyed by IT marketplace Spiceworks say they will have more money to work within in 2019, those who do predict they’ll see a B2B marketing budget increase of 24 per cent. Austin, Tex.-based Spiceworks released the results of its 2019 State Of IT Marketing Report on Wednesday, which was […]
B2B Community Spotlight: Spiceworks
B2B News Network set out to find the top B2B online communities, so we went straight to you for the ones you find enriching and enjoy being a part of. You told us about your favourite spaces and places and how your fellow B2B practitioners can benefit from them. One of your favourite’s was Spiceworks. […]