Programmatic advertising comes to wearables

by Kay Mathews Programmatic ad buying promises “hyper-targeting abilities” and FitAd brought this burgeoning tech for marketers to wearables by inking a deal with Amtrak’s Acela Express. The train-travel company is being called by Adweek “the first known programmatic wearables ad buyer.”  Travelers in Acela’s Eastern Seaboard route who are golfers on courses in that […]

Xerox Research Centre of Canada

Xerox Canada and GreenCentre Canada collaborating on green tech

Xerox Canada and GreenCentre Canada are collaborating to boost the commercialization of green tech in Canada. “We are thrilled to have access to the infrastructure and expertise at XRCC, which allows us to take our technology development to a whole new level,”said Rui Resendes, executive director of GreenCentre Canada, in a statement on October 1, […]