There’s a common misconception that I keep hearing when it comes to artificial intelligence (AI) implementation in marketing and sales. It often comes across that companies are expected to implement AI in-house. But that’s not the case at all. Your typical B2B marketing and sales organization can’t buy AI, but they can access AI-powered services. […]
Tag: technology
Big List of 2018 Technology and Innovation Conferences
We created a Big List of 2018 Marketing Conferences, and were asked to provide one for Tech and Innovation Conferences as well. Here it is! If you have some conference budget left to plan, you have plenty to choose from. Future Festival Hosted by: Trend Hunter Inc Date: March 12 Location: Seattle, WA […]
Technology can’t replace the emotional aspects needed in creative content and leadership
You’ve seen the news, and you know that technology is taking people’s jobs at factories, fast food restaurants, and more. Is your B2B career next? According to McKinsey Global Institute’s latest report, “Jobs lost, jobs gained: Workforce transitions in a time of automation”: “Automation and AI will lift productivity and economic growth, but millions of […]
Top 50 Women Over 50 in Tech
Recently, you asked us: What are women accomplishing in tech? What positions do they hold? What does a woman’s career in tech look like in her 50s, 60s and beyond? We asked our readers who the most accomplished women in this arena were. We received a flood of names of women – your bosses, colleagues […]
Blockchain Technology: A Primer for Organizations and Professionals
Recently, I was speaking at a Blockchain Meetup of over 500 attendees in Toronto. Several speakers remarked that living in the Blockchain space was like being in 1985 during the Internet’s early days. And another speaker noted that we are now in 1989, relative to the Internet era. “Wow,” I remarked, “we’ve grown four years […]
Inside the Mind Of… Sharat Sharan
In 1998, Sharat Sharan started ON24 as an online video news platform and, during the dotcom bubble, pivoted the company to serve marketers with the first business-to-business video marketing platform, inventing what we now call a webinar. Under the leadership of Sharan, ON24 is today the global market share leader in webinars and virtual environments. […]
How To Streamline Remote Working for Your Team
Do you want a more effective workflow for your remote team? Remote working, or teleworking, has become the norm. From marketing to sales, there’s a remote workforce in nearly every industry. The effectiveness and efficiency of your remote team, however, hinges on your ability to manage them. Those miles away from the office still need […]
Redefining the Way We Learn: Closing the Technology Skills Gap
Today’s successful marketing programs are driven by technology, and the rate of change and speed of innovation is accelerating. To keep up, and stay ahead of the competition, you need talent that can help you make the most of data, move faster, and create engaging customer experience. But how do you know what skills gaps […]
The Occupational Hazard of Predictive Analytics
This Preface is reprinted with permission of the author, Eric Siegel, from his book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” revised and updated edition (Wiley, January 2016). *** Yesterday is history, tomorrow is a mystery, but today is a gift. That’s why we call it the present. — Attributed […]
Tech Industry Boosts Canadian Economy in 2016
According to a statement from JLL (Jones Lang Lasalle Inc), employment within the technology industry in Canada has reached an all-time high, employing over 503,000 people nationwide. The technology sector has outpaced the growth seen in finance and insurance, as well as real estate and leasing, increasing at an impressive rate of 20.3 percent since […]
Trump
How did technology get us here? America is the world’s country; in a sense we are all American, consuming its culture, sports, brands constantly. It’s a great nation that can be counted on to do the right thing when all other options have been exhausted (pace Churchill). Except this time. Rarely have I seen so […]
Redefining Commercial Relationships
People are at the heart of all relationships, even business relationships. Thanks to modern technology, we can sometimes forget that there’s a live person on the other side of that tweet, email, or Facebook post. That’s just in our personal lives. Imagine for a moment, how that translates to the business world. Focus in business […]
x.ai: Dennis Mortensen, Founder
Dennis Mortensen is the CEO and Founder of x.ai, whose artificial intelligence driven personal assistant lets people schedule meetings using plain English and nothing more than a CC to amy@x.ai. He’s a pioneer and expert in the analytics, optimization and big data space and has been since its inception – he is also a fully-fledged […]
Public Sector Dominates ITAC Ingenious Awards Nominees
Celebration of Excellence in the Use of Information and Communication Technology ITAC released its annual nominees for innovation in Canadian technology today. The list was dominated by high profile public sector projects like Navcan l’s iSign and healthcare programs including a First Nations solution. Fintech made an appearance with Moneris’ new API solution and Tangerine’s […]
x.ai: Have You Met Amy Ingram?
I had the pleasure of meeting Amy Ingram quite by accident. She was copied on an emailed meeting request, and followed up quickly and courteously. I asked the company I was dealing with when they decided to hire a new assistant. Honestly, I felt a little foolish when I learned that Amy was AI. But […]
Domino’s unveils the ultimate pizza delivery vehicle
Using crowd-sourcing, one pizza company solved the problem of designing the perfect delivery vehicle, one with a warming oven built-in that brings the pizza fresh to a customer’s door at just the perfect temperature. Ann Arbor, Michigan-based Domino’s Pizza, with help from Local Motors, a Phoenix, Arizona-based automotive firm that uses crowd-sourcing for brainstorming new […]
Why B2B firms have shifted toward rich omnichannel experiences [Sponsor Content]
This article is part of the SAP Sponsored Content Series. To download the full report (registration required) cited in this article, click here. The path to making purchases is no longer flowing in one direction. Very few customers do all their research and shopping at the point of purchase. Instead, most people turn to social media, websites, magazines […]
CeBIT 2015: What’s hot, what’s trending in B2B
Showcasing the latest in digital trends and hard tech for enterprise, the annual CeBIT technology fair was held from March 16 to March 20 in Hanover, Germany. More than 3,300 exhibitors attended, representing 70 countries with the latest in innovation spread out across 5 million square feet. While the latest with video games, mobile apps and […]
The top 8 tech conferences coming to the U.S. this year
Looking for inspiration this year? Want to network like a boss? You won’t want to miss these tech conferences bound to feed you insight you likely can’t get anywhere else. We previously previewed some of the top tech conferences to attend in Canada in 2015, so now it’s time to turn our attention to the U.S. […]
Is the fax machine still relevant to your business?
The fax machine refuses to die. Although it might seem like a Stone Age technology by today’s standards, many companies are still using them. Fax machines are still widely used in medical, law, insurance, and government offices. In these fields it can be a better way to transmit sensitive documents such as contracts which, if sent […]