In hopes of drawing even more engagement to its Promoted Tweets, Twitter now gives companies the option of adding a call-to-action button. Called “conversational ads,” Twitter announced the beta launch on Tuesday. As the blog post explained, marketers have resorted to using a combination of pictures, videos and compelling hashtags to drive engagement. Conversational ads are […]
Hardboiled marketers and executives often require you to justify the value of any expense and investment of time. How will it contribute to the bottom line? What’s the ROI of social media? It’s ironic that these (relatively) new kinds of marketing are often held up to high scrutiny required to justify the expenses and asked […]
You likely have analytics tools to find engagement statistics for your daily tweets. But what if you could see data directly within your tweets moments after posting? It could be reality thanks to a new Twitter experiment reported by TechCrunch. If deemed successful, Twitter will “show many you how users are clicking on the links in the […]
