In 1998, Sharat Sharan started ON24 as an online video news platform and, during the dotcom bubble, pivoted the company to serve marketers with the first business-to-business video marketing platform, inventing what we now call a webinar. Under the leadership of Sharan, ON24 is today the global market share leader in webinars and virtual environments. […]
B2B Trending Conversations: Digital Strategy, Revenue Architecture, and More
It’s that time of the week again, when we bring you all the trending B2B social buzz in our B2B Trending Conversations column. This week inbound marketing adviser Gregg Anderson will help better prepare you to work leads, while the B2B specialists at Bain & Company have tips on honing your digital strategy. There’s an […]
The Quest for a Definition: What is Content?
I wrote a primer about content marketing (coming Tuesday this week) for people who may not understand… well… content marketing. It seems the whole thing just raised another question, “what is content?” Don’t feel foolish, everyone has a different point of view. Is it a white paper? Is it an ad in a magazine? So, […]
8 tips on making a memorable webinar experience
Want to host a webinar? While webinars are great tools for lead generation and thought leadership, most companies are doing them all wrong. Use these tips to ensure your next webinar is anything but boring and frustrating for your adueince. Webin-are you doing it right? Every week I am invited to watch webinars – some […]