B2B Trending Conversations: Digital Strategy, Revenue Architecture, and More

digital strategy, revenue architecture
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It’s that time of the week again, when we bring you all the trending B2B social buzz in our B2B Trending Conversations column. This week inbound marketing adviser Gregg Anderson will help better prepare you to work leads, while the B2B specialists at Bain & Company have tips on honing your digital strategy. There’s an upcoming webinar on digitizing e-commerce and speaking of upcoming events, we’ve provided a link to discounted admission to Revenue Summit 2017. All this and more awaits, so let’s get started.

 

B2B Inbound Marketing

The most common pitfall of inbound marketing is not being prepared to work leads, argues 41 Orange principal and senior adviser Gregg Anderson. However, by understanding how inbound sales tactics differ from those utilized in outbound marketing, by formalizing your sales process and hiring and deftly managing the help you need, you can be on your way to successfully embracing inbound lead generation methods that will grow your business. “The low cost of inbound marketing combined with the high-quality leads generated makes it a no-brainer for SMBs looking to grow their customer base quickly,” writes Anderson.

 

B2B Digital Strategy

B2B professionals know that what works in the consumer space doesn’t always translate so nicely into a B2B context. The hard truth is that B2B is different than B2C when it comes to digital strategy. A different approach is therefore needed, and the B2B specialists at Bain & Company have published this incisive article examining the issue. B2B execs can start by asking themselves a few questions:

  • Is everyone in our organization moving toward a clear digital vision, or are our efforts too disconnected and diffused? In other words, are we blinded by 1,000 points of light?
  • Have we reconciled the dreamer and doer perspectives in our company by striking the best balance between near- and long-term digital priorities?
  • Have we laid out the right stepping-stones to help us make immediate digital progress while moving us along the path to long-term transformation?

 

B2B Events

If you’re in B2B marketing or sales, you’ll want to be in San Francisco on March 7 and 8 for Revenue Summit 2017, where industry leaders including Facebook CMO Gary Briggs, Autodesk Global VP Julie Sokley, Drift CEO David Cancel, and #FlipMyFunnel director Nikki Nixon will share insights with over 2,000 high-growth sales and marketing professionals. Tickets are on sale; you can get a special discount code by clicking the link in this segment (20% off before March 1st with code B2BNEWS).

 

Digitizing B2B E-commerce (Webinar)

B2B execs won’t want to miss this informative Oro Commerce/Marello webinar titled “Roadmap to Digitizing your B2B Commerce Business,” hosted by Marello founder Falco van der Maden and Oro Inc. founder and CRO Jary Carter. They’ll highlight disruptive B2B technologies that will help companies expand their online presence, streamline business operations and establish themselves as B2B e-commerce industry leaders. Key takeaways will include trends, technologies, buyer preferences and behaviors in the B2B commerce market, how to manage the digital transformation of B2B commerce, the challenges and benefits of a B2B omnichannel approach, how embracing ERP systems can help drive your online business success and why it’s crucial to build your B2B e-commerce platform from the ground up. The webinar will be held on February 28 at 4 pm GMT/ 5 PM CET / 8 am PST.

 

B2B Revenue Architecture (Infographic)

Achieving sustainable revenue growth requires a company-wide, all-hands-on-deck commitment as businesses strive to constantly and successfully respond to ever-changing competitive pressures. Revenue Architects CEO John Stone III shares insights — and this infographic — into factors executives must consider when deploying revenue architecture in this LinkedIn post. Stone and his team identified 12 dimensions that form the anatomy of an effective sales and marketing architecture, with the ultimate goal of driving top line growth, from developing marketing strategy and conducting capability assessments to managing people and talent and sales and marketing execution.

 

That’s all for this week’s edition of B2B Trending Conversations. Be sure to check back in with us again next week when we’ll bring you the latest B2B buzz and more. Until then, you can check out our last column here, and feel free to contact us at @B2BNewsNetwork with any B2B tips, links or even pitches. We love hearing from you!

 

Feature image source: Arek Socha

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Brett Wilkins

Brett Wilkins

Brett Wilkins is Digital Journal's Editor-at-Large for U.S. news. Based in San Francisco, he is the editor and publisher of Moral Low Ground and is a Yahoo! Featured Political Contributor.