As more organizations explore the potential of blockchain to facilitate all manner of transactions, an Australian startup called Quixxi is offering tools to make the creation of decentralized applications easier, as well as a marketplace where they can get rewarded with a proprietary cryptocurrency for their contributions. Quixxi started out in more traditional areas of […]
I may not have been super-qualified, but when one of my content marketing clients asked me to lead a social selling workshop for their team several years ago, I did my best to prepare. I walked in with ideas about a layered approach to sharing content, strategic use of hashtags and a lot more. Almost […]
I wrote a primer about content marketing (coming Tuesday this week) for people who may not understand… well… content marketing. It seems the whole thing just raised another question, “what is content?” Don’t feel foolish, everyone has a different point of view. Is it a white paper? Is it an ad in a magazine? So, […]
