Walker Sands B2B content

Walker Sands research shows B2B marketers value content that leads to sales over thought leadership

Eighty three per cent of B2B marketers say the production of content is their top priority, and a nearly a third have driving sales and conversions as their primary goal, according to a study from Walker Sands released Thursday. Based on a survey of approximately 300 marketers, the report from Chicago-based agency Walker Sands, titled […]

Engineers IEEE GlobalSpec Trew Marketing

98% of engineers value data sheets, but that’s not the only content marketers should develop

Blog posts and white papers may reign supreme among many content marketers, but a survey of engineers shows data sheets and case studies rank highest among highly technical decision makers. In the 2019 Smart Marketing For Engineers report, produced by IEEE GlobalSpec and Trew Marketing based in Austin, 98 per cent of the more than […]

nDash

nDash opens up content marketing ideation by letting creators pitch entire industries

A content creation company called nDash is seeking to set itself apart from competitors by encouraging its stable of freelance writers to pitch to an entire industry rather than individual B2B brands on its platform. Based in Boston, nDash works much like Contently, Skyword and other startups in the content marketing space by helping brands […]

Jeremy Durant

Inside The Mind Of . . . Jeremy Durant

Jeremy Durant is the business principal and co-founder of Bop Design, a B2B marketing agency headquartered in San Diego, with clients around the world. At Bop Design, Jeremy builds relationships with B2B companies in need of a branding, web design and content marketing strategy in order to generate and nurture ideal client leads. What does Bop […]