B2B Conversations: Social networks buzzing with #LegalTech

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Social media moves fast. You spot a link to an article that interests you but while you’re up making a coffee to enjoy while reading it, your timeline refreshes and it’s gone. That’s why we’re back with another weekly round up of the most shared and buzzworthy B2B content on social media.

Using Nexalogy, we easily sifted through piles of social data to discover these articles, and have collected them here to keep you in the loop. This week, we’re focusing on the world of #LegalTech. We discovered some great articles on productization, startups, the IoT, and content marketing—all from the perspective of both the legal profession and those who seek to use lawyers less.

Technology and Productizing Legal Services

Although the legal profession seems to be “shock resilient” to technology changes, as Brian Pike explains in this post on LinkedIn, productizing services (that is, literally turning specific services into a product) may give early adaptors a competitive advantage. Brian emphasizes two key points for legal firms to keep in mind as they begin down this path: embracing technology to both access new clients and better service existing ones, and using productization to become more efficient and build trust.

Legal Start-ups

This post by Jennifer Williams-Alvarez from Corporate Counsel starts off with a pretty interesting stat: two years ago, as legal blogger Robert Ambrogi reported, there were 412 companies that identified as legal startups on AngelList. Today, there are over one thousand. This post outlines two reasons for the apparently sudden influx of legal startups, and what they mean for the industry in the future.

A Litigator’s Guide to the Internet of Things    

There’s been a lot written about what the Internet of Things (or IoT, as it’s commonly referred to) means for consumers and businesses, but as anyone in the legal profession knows—big changes in technology can bring big consequences. This article covers anything a litigator will need to know about the IoT as it continues to shape and change our world.

Content Marketing for Lawyers

Who says lawyers can’t have any fun? Victor Li covers some highlights from the Avvo Lawyernomics conference in this post on The ABA Journal, focusing specifically on sessions from marketing experts Scott Stratten and Ann Handley. Their advice: build a brand, be big, be bold. Especially when it comes to creating content for marketing purposes. Yes, you’re operating in a regulated industry, but that doesn’t have to be as big of a roadblock as some make it out to be. Victor does a great job of summarizing some of the best takeaways from the conference that anyone in the legal profession can use to start using content marketing to their advantage.

If you missed last week’s edition, which focused on the financial tech industry and was compiled by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know via @b2bnewsnetwork. We love hearing from you!

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Sarah Dawley

Sarah Dawley

Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley