Tuesday, May 21, 2024

Pew Survey: Facebook most popular social network but growth stalled

Facebook remains the top social network in the U.S. but its overall growth has stalled, according to a new survey conducted by the Pew Research Center.

The survey revealed 71 percent of online adults in the U.S. used Facebook as of September 2014, which is the same figure as 2013. But in 2012, that figure was 67 percent.

Still looking at Facebook, the survey found “usage among seniors continues to increase. Some 56 percent of internet users ages 65 and older now use Facebook, up from 45 percent who did so in late 2013 and 35 percent who did so in late 2012. Women are also particularly likely to use Facebook compared with men, a trend that continues from prior years.”

Instagram earned the highest growth in 2014, with usage rising to 26 percent of online adults compared to 17 percent in 2013. LinkedIn, Pinterest and Twitter all enjoyed growth as well, but in the five to six percent range.

Frequency of social network use was also surveyed. Around 70 percent of Facebook users login daily, compared to 49 percent of Instagram users and 36 percent of Twitter users.



Also, Pew wrote “more than half of internet users (52%) use two or more of the social media sites measured (Facebook, Twitter, Instagram, Pinterest, and LinkedIn) compared with 42% who did so in 2013.”

Pew conducted the survey with 2,003 adults living in the continental United States, via telephone from September 11 to 14, 2014 and September 18 to 21, 2014.

Photo via Flickr Creative Commons


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