Thursday, December 7, 2023

Hashtag Team: B2B marketing, creativity vs. insight, content marketing tips

Last updated on March 15th, 2015 at 06:06 pm

What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scoured Twitter to find out the hot trends B2B insiders are discussing in marketing, advertising, Big Data, social media and more.

This week, we feature buzzworthy reports on content marketing, social media trends, marketing budgets and the difference between creativity and insight. Plus, if you’re a social media B2B marketer, we include an infographic so handy you’ll want to print it out and glue to your office wall.

Note: All data was sifted and sorted via Nexalogy a B2BNN technology partner


Content Marketing

Shared over 1,200 times, this article from Top Rank is a goldmine of B2B content marketing insight. Covering the most common mistakes made by B2B businesses when executing content marketing strategies, author Lee Odden also gives a detailed guide to implementing content marketing plans that align with specific customer targets, optimizing the full cycle of buyer experience. Need some examples of B2B content marketing to spark your brain? Here are 15 case studies from Cisco, IBM, LinkedIn and more.  

B2B Social Media

This infographic from SocialTimes covers the benefits, site adoption, ad spending, content types of B2B businesses on social media, as well as tips you can use when planning your future campaigns. We especially like this advice that is rarely heeded: “Ditch social networks that are not performing well for you.”

Inbound Marketing

This article from MarketingProfs covers a report on B2B inbound marketing from NetProspex and Ascend2, and has been shared over 600 times on Twitter. According to its results, only 27 percent of B2B leaders say their inbound marketing efforts are “very successful” in helping achieve their objectives. The article compares the effectiveness and the execution difficulty of the top tactics, the most important objectives for inbound marketing this year and the biggest challenges.

 B2B Marketing Budgets

Where, oh where do all the dollars go? eMarketer takes a look at how B2B marketing budgets are spent in a ITSMA survey from February 2015. Paying employees  took 42 percent of the budget, and 28 percent went to marketing programs and campaigns followed by 15 percent for content development. This survey also covers the budget breakdown between offline and online efforts, as well as the differences between B2B and B2C marketing budgets.

Creativity vs. Insight

Econsultancy offers this roundup of takeaways from their B2B marketing report, which includes some interesting notes about the differences between creativity and insight, and what innovative B2B companies do differently than traditional companies when it comes to their marketing.



If you manage multiple social media accounts, then you know the pain of trying to create proper Facebook profile pictures and Twitter headers and Instagram videos and Pinterest boards and so on and so on. This handy inforgraphic features all the specs and sizes for every major social network in one place. Boom.

Portion of infographic on photo specs for social networks
Portion of infographic on photo specs for social networks

If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out.

If you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.


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Sarah Dawley
Sarah Dawley
Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley


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