Tuesday, June 18, 2024

Hashtag Team: What’s hot in marketing analytics, social media tips, targeting customers

Curious to find out the popular articles and media this week in the B2B Twittersphere? As we do every week, the Hashtag Team column scoured Twitter to flush out the hot trends B2B insiders are discussing in marketing, social media, analytics, and more.

This week, we bring you buzzworthy reports on B2B digital marketing analytics, visual ideas designed to increase social media engagement, a podcast on how traditional B2B companies can find their audience on social media, and highly-sharedinfographics.

Note: All data was sifted and sorted via Nexalogy, a B2BNN technology partner.


B2B Marketing

Ayaz Nanji at Marketing Profs detailed the state of B2B digital marketing analytics, citing a recently-released Regalix report showing 86 percent of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies.

Regalix surveyed 328 senior B2B marketing executives, three quarters of whom work in the technology sector, and found that the overwhelming majority (84 percent) allocate funds for analytics.

A nearly identical percentage say they are able to use analytics tools to gauge the efficacy of their organization’s digital marketing, and nearly two-thirds said analytics have helped boost sales revenue by at least 10 percent.

Andy McCartney at Econsultancy asks what is B2B marketing’s ‘Holy Grail,’ and explains how targeted conversations via digital industry networks – if designed and executed correctly – can help bypass indirect prospecting and establish direct and compelling conversations with B2B prospects and clients.

B2B Social Media 

Marcus Ho’s lengthy but supremely informative Social Media Examiner infographic-heavy post on seven visual ideas to increase social engagement has been tweeted nearly 3,000 times. Hint: the most engaging social media posts almost always contain images. We also heard about this when a Twitter blog post stated picture tweets enjoy a 35 percent boost in retweets.

David P. Butler of Social Media B2B explained how B2B CMOs can transform social media into social storytelling in five steps. Knowing your ‘social rainforest,’ that is, your target ecosystem and social connections, is the first step. Being authentic and helpful makes an emotional impact and better engages your target audience.

Discovering additional narratives within your story helps express core beliefs and ideas. Social marketing teams must plan their moves like a sports team, and CMOs must arm their teams with collaborative, marketing-intuitive apps in order to craft and deliver compelling social stories every day.

Butler’s post has been shared more than 1,000 times, including more than 200 tweets.

B2B Podcasts

Link to Podcast: http://www.marketingprofs.com/podcasts/2015/27192/b2b-social-media-gaf-roofing-marketing-smarts

Kerry O’Shea Gorgone hosts GAF Roofing VP Emily Videtto and marketing communications director Alyssa Hall, who discuss how more traditional B2B companies can find their audiences on social media, how to share the right content that will engage Facebook users, and how to achieve balance when targeting customers.

If you missed last week’s edition of Hashtag Team written by Sarah Dawley, click here to check it out.

If you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.


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We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs.


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