Twitter launched a new ad-targeting feature to allow marketers to reach a specific audience segment.
Called “partner audiences,” this rollout can also be combined with look-alike targeting, giving marketers the ability to expand the reach of their campaigns to people who have interests similar to those in their partner audience, a Twitter blog post writes.
The blog post offers a few examples: “By using a partner to provide the desired audience, an auto brand can connect with audiences that are in-market for a new car. A CPG company can reach customers that have previously purchased products in their category. And luxury brands can limit campaigns to shoppers who earn a household income above a certain threshold.”
But this product isn’t available to those outside the U.S., as the blog writes, “Partner audiences are now available to advertisers running campaigns in the U.S.”