What’s trending this week in the B2B Twittersphere? To find out, B2B News Network has partnered with Nexalogy, a Montréal-based social data analysis platform whose NexaMaster analytics tool allows us to sift and sort through every tweet out there to bring you news you can use.
This week, we feature links to informative posts on the 2015 World Social Marketing Conference in Sydney, reports on soaring B2B media revenue, how to use Instagram to attract B2B customers and much more.
As always, the B2BNN Hashtag Team invites you to submit any buzzworthy B2B tweets or other links to @B2BNewsNetwork.
— wsmconference (@wsmconference) April 21, 2015
The 2015 World Social Marketing Conference was held in Sydney, Australia from April 19-21, where heavyweights from the world of marketing, social media and digital convened to “act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in social marketing.” Speakers included The Social Marketing Company Managing Director Ashfaq Rahman, BBC Media Action Director Yvonne MacPherson and socialShift Chief Maven R. Craig Lefebvre.
B2B Webcasts/Upcoming Events
— Ann Handley (@MarketingProfs) April 17, 2015
On April 28, Ann Handley of MarketingProfs will host a webcast in which she will offer ideas about:
- Building humanized buyer personas that inform actionable marketing strategies.
- Crafting marketing content that’s credible and trustworthy.
- Demonstrating sincere empathy with customers, buyers and users.
This webcast will be helpful to B2B marketers seeking to be knowledgeable experts on buyers and better understanding these invaluable customers in order to earn their attention and trust.
Folio Magazine reports B2B media revenue has hit a six-year high, topping $27 billion for the first time since pre-recession 2008. When accounting for inflation, revenues still haven’t recovered from pre-recession levels, but with a 3.3 percent increase from 2013 to 2014, observers are optimistic about industry growth.
Although media revue is up, the type of revenue bringing in the big bucks has changed significantly. Print advertising has plummeted, while events remain the driver of B2B media companies. Digital ads have been the main replacement for ad pages, with the segment now brings in some $5.8 billion annually, or more than 20 percent of total B2B media revenue. That’s also double the 2008 revenue level.
B2B Social Media
— Juntae DeLane (@JuntaeDeLane) April 22, 2015
University of Southern California (USC) Digital Brand Manager Juntae DeLane breaks down how to use Instagram to attract B2B customers on a forum usually associated with B2C brand dominance. Critical elements include establishing your brand’s story, using hashtags properly, providing demos and tutorials, sharing company news and properly promoting events and thought leadership.
— Maureen Blandford (@MaureenB2B) February 9, 2015
B2B marketing professionals perplexed by the seeming lack of reason in data, analytics and research would do well to listen to Avinash Kaushik, Google’s Digital Marketing Evangelist. Kaushik has the uncanny ability to explain complex mathematical and engineering concepts to laypeople, helping them understand how to spot bad data and work with the often unhealthy data we currently have access to.
— Tony Wood (@xfactorcomms) April 18, 2015
According to research by Rival IQ, which has released its annual Social Media Trends report, Twitter is the number one social network for B2B marketing, with fully one-third of B2B marketers identifying the site as “critical.” LinkedIn came a close second at 31 percent, while only 21 percent of marketers called Facebook “critical.” All told, nearly 70 percent of B2B marketers called Twitter “very important” or “critical,” followed by two-thirds of those who use Instagram. Only 46 percent of B2B marketers said Facebook is “very important” or “critical.”
If you missed last week’s Hashtag Team report by Sarah Dawley, here’s a link. We’ll see you next week when Sarah once again brings you all the week’s top trending B2B tweets.
Photo via blog.iadigital.com
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