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B2BNN guide to the best marketing books coming this year

Last updated on May 20th, 2015 at 04:00 pm

With the warmer weather comes a chance to catch up on your reading during summer vacation flights or lazy Sundays on the patio. The coming months reveal a range of mentally nourishing books, especially for marketing managers hungry for the Next Big Thing.

Below is the B2BNN guide on marketing books coming in the next few months (and one already available) you’ll want to snap up quick.

Get inspired with these titles:

Captivology: The Science of Capturing People’s Attention
Author: Ben Parr
Publisher: HarperCollins
Date published: Available
Price: $14.99

Former editor of Mashable and cofounder of DominateFund, technology journalist Ben Parr (pictured) looks at why some things (Beyonce, Facebook) take off while others languish (MySpace?). Using examples from worlds as diverse as entrepreneurs and political strategists, Parr explores the concept of attention span and pulls out seven “captivation triggers” to help readers capture the attention of those around them. Imagine how much stronger you would be in attracting clients if you understood how to sift through the noise to stand out among the competition!

copybookCopy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas
Author: Mark Earls
Publisher: Wiley
Date published: May 2015
Price: $48

Marketing expert Mark Earls shows how figuring out other people’s strategies and choices, and well, copying them, can help create shortcuts to success. One chapter ries to dispel the stigma around copying with examples from Elvis to Joe Biden. Subsequent chapters look at how to use copying effectively, and present 52 strategies building a winning business by playing copycat.

Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Author: Carolyn Tate
Publisher: Wrightbooks (Wiley)
Date published: May 2015
Price: $39.95/ebook $20.99

consciousmarketing

Drawing on 20 years of experience as a marketing expert and using case studies to bring her principles to life, Carolyn Tate writes about bringing “a higher purpose” to business through defining community, and creating compelling products. After reframing marketing in terms of purpose and community, the book’s final section provides both concrete principles and an action plan.

Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age
Author: Michael Wolff
Publisher: Penguin Random House (Portfolio Imprint)
Date published: June 2015
Price: $26.95/ebook $12.99

Vanity Fair columnist and founder of aggregator Newser.com Michael Wolff argues that digital media may be the latest greatest, but it is also not working for big media. Particularly when it comes to turning a profit. His answer? Embrace the turn back to reliable old television, while taking advantage of its new democratization (think multiple screens and curation) to start engaging in the new competition for niche audiences.

Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Authors: Omer Artun, Dominique Levin
Publisher: Wiley
Date published: August 2015
Price: $35

Described as a “practical guide to predictive analytics,” this book encourages readers to move from creative to data-driven marketing, and shows them how with clear step and recent examples. Focused on predicting customer patterns, the book offers strategies that allow even smaller organizations to look at the numbers behind their customers and take action to make their marketing more tailored and personalized.  One section on using machine-learning technologies to improve customer acquisition looks especially timely.

Also, check out this recap of the top advertising books released this year

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Suzanne Bowness
Suzanne Bowness
Suzanne Bowness is a Toronto-based writer, editor and journalist who writes regularly about business, technology, and higher education among other topics. Suzanne's articles have appeared in the Globe and Mail Careers section, University Affairs magazine, and other publications. Read more of Suzanne's work online at www.suzannebowness.com or follow her @codeword

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