Monday, June 17, 2024

Hashtag Team: Converting data into content, inside B2B marketing case studies

Last updated on July 13th, 2015 at 04:02 pm

B2BNN is back with another recap of what kept the B2B social world buzzing this week. As always, we partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you ahead of the curve.

This week, we uncovered a trove of marketing case studies, along with some insight into turning data into content and important tips on how to avoid the email zombie apocalypse.


B2B Marketing Case Studies

You could spend days upon days reading about content marketing theories and strategies, but nothing hits the point home like a real life case study. Lucky for you, this blog post—which has been shared on social over 1,500—has collected 33 of them in one place. From content marketing, social media, and social selling to LinkedIn marketing and webinars, you’ll find examples of innovative campaigns from B2B companies across a wide range of industries.

Bonus article: Our recent Podcast Recapper (where we sum up intriguing new podcasts) looked at Xero Hour’s content marketing episode

B2B Marketing Quotes, Stats, and Facts

If 33 case studies weren’t enough for you, this LinkedIn post offers 60 bite-sized tidbits about B2B marketing guaranteed to get your brain buzzing. A few standout stats include the fact that 92 percent of businesses that implement inbound marketing strategies will see a direct increase in web traffic, and that 66 to 90 percent of the buying journey is complete before prospects contact a vendor. This collection will get you thinking about your own strategies and what adjustments you can make to start pulling ahead of the pack.

3 Points for B2B Marketing and Social Selling

For some tactical suggestions about creating a B2B marketing plan, this post details how to create brand awareness, show that you’re an expert, and directly market to your audience via social media. There’s also a helpful list of Twitter chats related to the B2B space.

Converting B2B Data into Content

In this article from PR News, several leaders from Nielsen, Tidemark, and Pepco Holdings share their insights on how to leverage data for news opportunities, content marketing, and audience engagement.

Check out a few best practices for B2B communication leaders to consider:

  • Proactively define plans for thought leadership.
  • Coach the communications staff on how to successfully leverage research for public release.
  • Brainstorm “dream headlines” to help crystallize messaging, determine key objectives, and identify metrics for success.



If your email database isn’t up to date, you may be reaching “email zombies” or inactive contacts that no longer open your marketing emails. This can hurt your deliverability rate and also put your IP address at risk of being blacklisted. Avoid this zombie apocalypse with this creative infographic from Business 2 Community.


If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out.

As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

Photo via PR News Twitter feed


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Sarah Dawley
Sarah Dawley
Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley


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