Tuesday, May 28, 2024

Hashtag Team: B2B social stats and the future of robotic content marketing

We’re back with another recap of what kept the B2B social world buzzing this week. B2B News Network partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you ahead of the curve.

This week, we found some bite-sized B2B social media stats, a longer and thoroughly satisfying interview with a highly influential B2B marketer, and a look into a (not so distant) future in which robots are in charge of creating content.


B2B Social Media

Shared over 4,000 times on social media, this post from Jeff Bullas includes a video from Ernest Agency that covers 15 facts and figures you should consider when implementing a B2B social media strategy. For example, did you know that 93% of business buyers believe companies should be on social media? These stats are good to keep in mind when planning your social strategy and—true to the nature of social media—the most valuable part of this post is the breadth of knowledge and insights being shared in the comments. Be sure to take some time to check them out.   B2B Startup Funding

Dropoff, located in Austin and Houston, is an on-demand B2B delivery service. They made waves on social media this week thanks to a $7 million Series A funding round that will allow them to scale into new cities, beginning with Dallas and San Antonio. Dropoff has an API that can plug into warehouse databases or e-commerce sites and both a mobile and web interface that can offer price estimates and real-time tracking.     An Interview with LinkedIn’s Jason Miller

Let this be a lesson in how to craft irresistible copy for a Tweet. How could you not want to click on this? That aside, this interview with Jason Miller, LinkedIn’s head of global content for LinkedIn Marketing Solutions, is a longer read but fully worth your time. From how metrics and creativity coincide in B2B marketing, to tips for more effective content—it’s chalk full of anecdotes, quotes, and insights that you’ll be thinking about long after you’ve finished reading.

Automated B2B Content Creation

Note: another example of great Twitter copy. Bots have slowly been taking on more responsibility for a lot of content on the web. In fact, nearly 10% of the articles on Wikipedia were not written by humans. Garrett Hollander, director content strategy for SalesStaff, shares his opinion on the potential implications of this robotic invasion for B2B content marketers in this blog post.


B2B and Relationships on Social Media

This quick video from entrepreneur Gary Vaynerchuk is a good reminder about the ultimate power of social media: it’s ability to spark and nurture relationships. Here, Gary covers how B2B professionals can use this to their advantage.

If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out.

As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.


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Sarah Dawley
Sarah Dawley
Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley


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