Hashtag Team: The path to smart marketing automation, the state of B2B sales

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B2Bnn is back with another recap of what kept the B2B social world buzzing this week. As always, we partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you ahead of the curve.

This week, we found some important research about the use of marketing automation, found some key areas where B2B businesses are lacking information about prospects and customers, and 10 things that the best B2B websites are doing right.

Marketing Automation

Used by 79 percent of B2B marketers worldwide, marketing automation is one of the most widely used strategies for developing leads. This research from eMarketer covers some interesting stats about the widespread use of marketing automation and its benefits for B2B businesses.

B2B Sales and Marketing Data

After analyzing 223 million records in the databases of B2B companies, NetProspex reported that most B2B marketing and sales databases lack key information about prospects and customers. This blog post from MarketingProfs describes in which areas this key information is lacking and also includes a few visualizations of the data.

B2B Website Design

These days, your website is the new front door to your business. This Marsden Marketing blog post covers 10 basic principles that B2B websites should have in order to stand out and provide a seamless customer experience. These points act as a great checklist for any business to use when examining their website, whether its brand new or an existing one in need of a few tweaks.


Buyer-centricity is shaping up to be one of the most critical shifts in product marketing in 2015. This, along with other rising trends in B2B product marketing, are covered in this infographic from Kapost.

Looking for even more buzz-worthy B2B articles from around the web? Click here to check out last week’s column from Brett Wilkins.

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Sarah Dawley

Sarah Dawley

Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley