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The top 10 marketing influencers you need to follow on Twitter

Last updated on August 27th, 2015 at 01:52 pm

Where do you go for the latest tips and updates in B2B marketing?

If you’re a B2B marketer and you’re not on Twitter, you’re missing out. Whether it’s connecting with the world’s best marketing experts or facing the challenges of marketing in a dominantly B2C platform, Twitter is indispensable to seasoned marketers and newcomers alike.

Following the right feeds on Twitter gives you a steady stream of well-curated content, from the latest industry news to marketing best practices.

At B2Bnn, want to spare you from the browsing and sorting that could take up half your day.

Here are the top 10 Twitter handles B2B marketers must follow.



HubSpot is the pioneer of Inbound Marketing. The @HubSpot team produces useful content for B2B marketers, with a feed filled with helpful topics from lead generation to B2B content marketing. Most of the links they post directs you to their own blog and some are direct links to eBook landing pages, but they also post content from a variety of sources. It’s definitely one of the most followed and active Twitter accounts in the marketing world, for good reason.



Ann Handley is the Head of Content at and she is also behind the @MarketingProfs Twitter account. Expect nothing but top-notch posts from the creator of one of the top training grounds for marketers.

Handley claims she wages war against mediocre content. She tweets about how to create engaging content, maximizing platforms, and how to manage content, all of  which are especially helpful to B2B marketers who engage in inbound marketing. Her page is also filled with up-to-date marketing studies which help B2B marketers build their client personas and understand the market better.



The Content Marketing Institute is the known as one of the leading educators in the marketing industry. CMI and its founder @JoePulizzi created the Content Factory eBook, a step-by-step guide for building an expert team of B2B marketers, a handbook many companies and marketing agencies swear by. @CMIContent tweets about new insights on B2B marketing and content marketing in general. Right now, their Twitter feed is abuzz with updates leading to the Content Marketing World Intelligent Content Conference on September 8 in Cleveland, Ohio, where B2B marketers and influencers will converge to discuss new practices and updates in the ever-evolving marketing world.



A brainchild of @NeilPatel, Kissmetrics is focused on helping marketers improve their craft. The Kissmetrics Twitter account is a steady stream of important content that casts a wide net for both B2B and B2C marketers.

Posting multiple times daily, the @kissmetrics account is one of the most active handles on this list. Kissmetrics touches on topics such as conversion, customer behavior, messaging, and social media. It gives B2B marketers tips on how to optimize their existing marketing practices to perform better and gain more results.



How many times do you need to repeat those keywords? Answers in this week’s new WB Friday:

— Rand Fishkin (@randfish) August 21, 2015

For all SEO buffs out there, Rand Fishkin is the person to follow. Fishkin is the founder of Moz, the leading analytics tool for marketers. Fishkin is known throughout the marketing sphere for what he and Moz have done for SEO and inbound marketing. Fishkin tweets about a wide range of topics–from updates in Google’s algorithm to how to increase your productivity. Fishkin is also known as one of the most entertaining marketing presenters on online platforms. You won’t miss that trademark humour as he posts some of his videos on Twitter.


118 K Followers

Steve Farnsworth, behind the @Steveology Twitter account, is recognized as one of the Forbes Top 50 Social Media Influencers, and his name is familiar among B2B marketers. He tweets insightful quotes, advice and links to articles from his own blog and other useful sources.

His blog is filled with strategies and tips for top marketing executives of B2B tech companies.



Jay Baer is a New York Times best-selling author, global keynote speaker, and digital media entrepreneur. He is the president of@Convince, a strategy consulting firm, and tweets about his latest blog posts from different platforms around the web. An expert of marketing and sales, Jay Baer offers insights that crossover through the two topics and how marketers and companies can avoid the pitfalls of focusing on one more than the other. B2B marketers can learn from Baer about improving the ROI of high-quality content in B2B marketing through various techniques and collaboration.



Susanna Gebauer is a social media guru and one of the co-founders of exploreB2B, a social platform for businesses to share marketing updates and content. She tweets about the latest updates from exploreB2B but isn’t just a self-serving tweeter; she also shares useful content from other sources.

One of the few stalwarts of social media marketing in the B2B space, Gebauer gives helpful advice in maximizing LinkedIn and other social media platform to capture the B2B audience. Also an expert of traffic generation, she emphasizes the role of social media in ushering real traffic that results to conversions.


1.17 M Followers

“Content is the cost of entry to relevance in today’s society.” Gary Vaynerchuk’s marketing philosophy is one that most marketers in the B2B and B2C space adopt. In line with what HubSpot has started in inbound marketing, Vaynerchuk is part of the change in the way businesses market and promote. Vaynerchuk tweets his insights about marketing practices and different ways of viewing the data the marketers collect in their operations. He also hosts regular Q&As for marketers and business leaders alike. His quotes, whether on social or at conferences, are so inspirational he even gets entire web pages devoted to his best lines.



With tweets like the above, Forrester is offering B2B professionals hard news they can use. B2B marketers must always be updated with the latest market trends and statistics, and that where @forrester comes in.

Their Twitter page is filled with links to elaborate studies that examine the way customers buy and how businesses evolve in relation to the changes in the market. Forrester is dedicated to providing data that is useful to marketers and business. You wouldn’t have to sift through a lot of content before you get to the useful pieces. Forrester provides organized and well-cataloged content, with constant tweets for each update.

So follow these 10 handles and get a good helping of marketing tips and updates in real-time.

It’s also important to know that most marketing influencers on Twitter are very generous with their time, so it doesn’t hurt to tweet them questions directly.


Did we miss anyone? Who else should we be following? Let us know below or tweet us @b2bnewsnetwork!

Flickr photo via Creative Commons


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Aki Merced
Aki Merced
Aki Merced is a freelance business and technology writer. Her focus is on creating content that connects and converts. Visit her website at Follow her on twitter @akimerced.