Are businesses and marketers prepared to convert in the age of the connected customer? In a 2015 report, Global Web Index stated that 91 percent of internet users use their personal computers to connect to the internet and 80 percent of internet users own a smartphone. Tablets, game consoles and smart TVs are also increasingly […]
When assessing paid advertising, a recent battle worth watching is the performance of traditional display ads versus the emerging format of native ads or sponsored content. A new study uncovered revealing insights in how each performed on a specific network. Also, we interview an ad-tech insider to learn how B2B firms can leverage native ads. Findings from 1500 […]
Google’s Gary Illyes dropped the Penguin bomb on Twitter in a swift exchange with SEO Andrew Isidoro. The tweet indicates that we should expect Penguin 4.0 to come before 2015 ends. Thing is, Illyes didn’t give an exact date when asked. Anticipation of the Google Penguin updates have webmasters and SEOs scrambling. When Google rolls out […]
Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]
LinkedIn has announced the roll-out of two new products, Referrals and Voyager, and the revamp of its Recruiter tool during its Talent Connect conference. Geared toward expanding LinkedIn’s use of data and user activity, these new products offer ways of maximizing the platform for different purposes, from communications to recruitment. Smarter recruiting with Referrals and […]
A trend B2Bnn has spotted recently is marketers and advertisers blending creatives and science in programmatic sponsored content. Programmatic sponsored content is exactly what the name implies. The publishing of sponsored content is automated through companies such as AppNexus and Sharethrough that provide native ad formats which will run on media publishing platforms like Forbes and People. By […]
Tumblr is having a sunny autumn: Nestle-owned coffee giant Nescafe has moved all of its previously self-hosted brand content to microblogging platform and social media site Tumblr. Restaurant chain Denny’s is winning more fans after it made the move to Tumblr. But did you know that B2B firms such as IBM and General Electric are also using […]
We all know Big Data is well on its way to transforming the art of marketing into a science. But who are the analytics influencers on social media dishing out the insight and tips you’ll want to RT? We compiled a list of the top 10 must-follow Twitter profiles of those who lead the conversation on the […]
Where do you go for the latest tips and updates in B2B marketing? If you’re a B2B marketer and you’re not on Twitter, you’re missing out. Whether it’s connecting with the world’s best marketing experts or facing the challenges of marketing in a dominantly B2C platform, Twitter is indispensable to seasoned marketers and newcomers alike. […]
With 1.1 million daily active users, messaging app Slack is changing the way companies approach internal communication. If you haven’t heard about Slack, or haven’t opted to use it yet in the office, this primer might change how you look at the app. Launched in August 2013 by Flickr founder Stewart Butterfield, Slack was introduced […]
