StackAdapt: Native advertising outperforms display ads; B2B trailing in adoption

When assessing paid advertising, a recent battle worth watching is the performance of traditional display ads versus the emerging format of native ads or sponsored content. A new study uncovered revealing insights in how each performed on a specific network. Also, we interview an ad-tech insider to learn how B2B firms can leverage native ads. Findings from 1500 […]

Report: Facebook ads still a better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]

LinkedIn releases recruitment tool Referrals, mobile app Voyager

LinkedIn has announced the roll-out of two new products, Referrals and Voyager, and the revamp of its Recruiter tool during its Talent Connect conference. Geared toward expanding LinkedIn’s use of data and user activity, these new products offer ways of maximizing the platform for different purposes, from communications to recruitment. Smarter recruiting with Referrals and […]

Why programmatic sponsored content could be the new go-to ad strategy for B2B marketers

A trend B2Bnn has spotted recently is marketers and advertisers blending creatives and science in programmatic sponsored content. Programmatic sponsored content is exactly what the name implies. The publishing of sponsored content is automated through companies such as AppNexus and Sharethrough that provide native ad formats which will run on media publishing platforms like Forbes and People. By […]

Should B2B companies follow the B2C lead and join Tumblr?

Tumblr is having a sunny autumn: Nestle-owned coffee giant Nescafe has moved all of its previously self-hosted brand content to microblogging platform and social media site Tumblr. Restaurant chain Denny’s is winning more fans after it made the move to Tumblr. But did you know that B2B firms such as IBM and General Electric are also using […]

The top 10 marketing influencers you need to follow on Twitter

Where do you go for the latest tips and updates in B2B marketing? If you’re a B2B marketer and you’re not on Twitter, you’re missing out. Whether it’s connecting with the world’s best marketing experts or facing the challenges of marketing in a dominantly B2C platform, Twitter is indispensable to seasoned marketers and newcomers alike. […]