Study: 73% of B2B marketers say video positively impacts marketing results and ROI

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A new study found that almost three-quarters of respondents believe that video positively impacts marketing results and ROI.

The study, conducted by online video marketer ReelSEO, surveyed 350 B2B marketing, agency and management professionals.

Other stats from the study revealed:

  • 96% of B2B organizations are engaged in video content marketing
  • 94% of respondents are involved in the decision-making process
  • 41% plan to increase spending on video marketing in 2015
  • 83% are using video content for website marketing
  • 50% are using video content for email marketing
  • 75% are optimizing video content for SEO

ReelSEO wrote that “brands and organizations who are using video are utilizing it in a number of ways, particularly for raising brand awareness, and for promoting products and services.”

Below is their table explaining the results of the survey on that issue:



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David Silverberg
David Silverberg is the former editor-in-chief of Digital Journal Inc. He helped pioneer Digital Journal's proprietary technology to leverage content from writers from across the world. He was the host of Digital Journal's annual Future of Media event. David has been published in various publications, writing on everything from technology trends to celebrity profiles.