Learn from 4 B2B CEOs who’ve mastered the blogging game

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As the second half of the 2010s approaches, a growing number of B2B firms and marketers are now sold on the concept of blogging as an effective marketing tactic. And numbers are there to prove them right: B2B companies using that tactic average 67 percent more leads than those that don’t jump on board the blogwagon.

With that said, most corporate blogs are only updated by employees and/or dedicated content creators. While this is fine, B2B customers also want to read and hear directly from those at the helm.

That’s the topic of today’s post: we list and celebrate four CEOs that rock the B2B blogging space. Get inspired!

Barbara Wichmann (Artémia)

Barbara Wichmann heads Artémia Communications, Inc., a firm specializing in strategic communications and digital marketing in the B2B and B2C segments. She is very active on the company’s blog and curates its content on LinkedIn.

From technology, to sustainability, news, and B2B research, Barbara is not just aware of the latest trends in the industry. She is also knowledgeable in a wide range of topics. Her insightful posts are short and written in plain language; and she likes featuring female entrepreneurs.

Her range is impressive, as one blog may use the new Steve Jobs movie as a timely hook to look at the enterpreneurs behind innovative startups, while another will go video-heavy to embed the top TED Talks to on inspiration at work.

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(Screenshot source: http://artemia.com/ceos-blog/)

Louis Foong (The ALEA Group)

The ALEA Group is considered a market leader in B2B lead generation services in Canada. Its CEO is another interesting and diverse writer. Louis Foong’s blog, which is also accessible from the company’s website, covers everything from social media to inbound marketing and B2B lead generation.

Louis has a great ability to connect the dots. For example, in “7 Habits of a Rock Star CMO,” he draws on rock music to deliver important lessons about inspirational leadership. In “The Power of Simplicity,” two recent offline events help highlight the importance of speaking a client-centric language. And in “Highly Effective B2B Lead Generation Habits,” Stephen Covey’s “The 7 Habits of Highly Effective People” is used as a springboard for a conversation on effective strategy for conversions.

Louis is also a talented content curator. Every infographic he features has a meaty introduction. And his posts always include a mixture of third-party and company resources presented in context.

Don’t let there be barriers when setting a new standard! Shipment of my standing desk delayed…so I improvised.

Posted by The ALEA Group on Wednesday, July 16, 2014

Sam Bayer (Corevist)

The third great blogger in this list is Sam Bayer, who heads Corevist, a provider of cloud-based SAP e-commerce.

While Sam uses the company’s website to blog about Corevist’s journey and products, he is generous about his insights on B2B e-commerce. He even includes occasional case studies (e.g. “A Tale of Two SAP Magento B2B Integration Woes” and “National Geographic’s Jurassic Period eCommerce Solution”).

A team player, Sam does not hesitate to put the Corevist clan to the forefront. Overall, he comes across as a transparent leader.

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(Screenshot source: http://www.corevist.com/category/ceos-blog/)

Gary Vaynerchuk (VaynerMedia)

Unless you live under a rock, chances are that you have heard of Gary Vaynerchuk. The founder and CEO of VaynerMedia is quoted in numerous B2B and B2C blogs alike, and he’s a fixture at many marketing conferences.

While Gary now puts a lot of his efforts into the #AskGaryVee Show, the daily videocast where he answers questions from his audience, he remains a prolific writer. His Medium blog is a compendium of tips and advice on effective marketing practices, company culture, leadership, and tech.

One of his most recent popular posts is headlined with the pithy “5 things every employee should ask their CEO.”

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Who did we miss? Who’s on your list on the top blogging CEOs?

Photo of Gary via Flickr, Creative Commons

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Cendrine Marrouat

Cendrine Marrouat

Cendrine Marrouat is a content creator & curator, social media trainer, author, and photographer. She is also the founder of Social Media Slant, a blog helping small business owners and solo-entrepreneurs to figure out the basics of social media. "The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win", her latest social media ebook, was awarded a 2015 Small Business Book Award in the Social Media Category. Website: http://cendrinemarrouat.com