B2B BSI: Business social intelligence on content marketing tips & mapping the B2B buyer journey

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Happy Wednesday! We’re back with another weekly round up of the most shared and buzzworthy B2B content on social media. We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop.

This week, we found some great articles about about what B2B business are getting wrong about social media, social selling strategies for LinkedIn, content marketing tips, B2B video marketing insights from Volvo, and more. Enjoy!

Why B2Bs Have It All Wrong About Social Media

 

Shared widely across social media (particularly LinkedIn) this week was this article from Jonathan Wichmann on Convince & Convert about what B2Bs are getting wrong when it comes to social media. One of those things is defining social media only by the platforms that currently dominate the space. Instead, Jonathan argues, “social is a mindset, a concept, and an approach.” Moving from the idea of social media to “social technology” as Jonathan puts it, will allow B2B businesses to start using social in ways that better benefit the bottom line.

B2B Content Marketing

In this blog, Laura Ramos covers some interesting results from Forrester’s recent report on the state of the B2B marketing mix, summing them up with this good nugget of advice: “what you have to say is more important that which channel or tactic you use to say it.” She also outlines four dimensions that B2B marketers should be measuring their content marketing progress across in order to track its impact on the business. At the end of the post, there’s also some information about an upcoming webinar they’re hosting that you can register for to learn more about taking a more holistic approach to B2B content marketing.

B2B Social Selling on LinkedIn

For many B2B sales professionals, LinkedIn can be a source of important connections, lead generation, and social selling opportunities—but these things don’t just fall into their laps. It takes a strategic approach to social selling, one that this post from Strong Social outlines in six steps. Learn how to make a plan, align with marketing, create a strong foundation for management, and more.

B2B Video Marketing

As a B2B marketer, you’ve most likely encountered many people who believe the world of B2B marketing is “boring” compared to its B2C counterparts. You probably also know those people are wrong. This post on Contently from Tessa Wegert showcases the innovative (and effective) video marketing that’s working for Volvo Trucks, one of the largest B2B truck companies in the world.

Mapping the B2B Buyer Journey [Infographic]

In order to truly understand your customers, you need to know what they experience. Mapping out their buying journey will help you do this, and this infographic from Cleverbridge will help give you a better idea of how to get started.

If you missed last week’s edition, written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week (or fan art), let us know below or via @b2bnewsnetwork.

Image copyright: Cleverbridge

 

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Sarah Dawley

Sarah Dawley

Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley