B2B Community Spotlight: HitRecord

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Specialized B2B communities allow professionals to cut through the online clutter to get to the real goods. Whether your goal is making your marketing more impactful, getting advice from your peers, innovating, supporting your customers and staff or getting fast expert advice, a good community can help you achieve it.

HitRecord is one of the best examples we’ve seen of true organic collaboration within a community, and its dynamics offers much to be learned by B2B marketing leaders.

A private, for-profit company, HitRecord is all about community collaboration. An online collaborative production company owned by actor and director Joseph Gordon-Levitt, who founded the company in 2004 with his brother Dan, HitRecord started as way for the brothers to get feedback for videos they posted online.

HitRecord proved to be so popular that the Gordon-Levitts opened the site up to other artists, who are paid for taking on bite-sized creative roles – called challenges – towards the completion of a project. The projects are then produced into television shows, short films, books and live events.

This site focuses on the creative field, and it’s worth a look, even if you’re not in the industry. Check out the website for its unique array of organized projects, featured projects and see how people from all over the world are contributing – whether it’s through their writing, editing, animation, cinematography, acting, vocals, music, voice acting or illustration.

Photo credit: Jon Evans

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Tracey Tong

Tracey Tong is an award-winning journalist with over 15 years in newspapers and communications. She is a former managing editor at Metro News and has contributed stories on business, politics, technology, science, healthcare and the arts to dozens of publications all over North America. The Burlington native currently makes her home in Ottawa. Find her on Twitter @TraceyTong

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