Do you have a few days to catch up on your B2B reading list? Here’s a recap of the five best books we’ve found through our Sunday reading series.
Originals: How Non-Conformists Move the World
By Adam Grant
Publisher: Viking
A national bestseller and New York Times bestseller, Originals: How Non-Conformists Move the World examines how people can champion new ideas – and how leaders can fight groupthink.
Its author, Adam Grant – a 34-year-old who happens to be the youngest tenured and most highly rated professor at the Wharton School at the University of Pennsylvania – is a researcher on success, work motivation, and helping and giving behaviours, looks at why leaders should fight conformity and champion new ideas and values that go against the norm. In Originals, he addresses the challenge of improving the world.
Sticky Branding
By Jeremy Miller
Publisher: Dundurn
Brand builder and keynote speaker Jeremy Miller, spent a decade immersed in the world of marketing, branding and business development, interviewing thousands of CEOs and business owners and profiling hundreds of companies across dozens of sectors. The result is his bestselling book, Sticky Branding.
Beneficial for anyone working in B2B, the book is a branding playbook for companies with a small marketing budget, providing practical, actionable ideas to make a business stand out and grow into an incredible brand.
Hacking Marketing
By Scott Brinker
Publisher: Wiley Press
Marketing technologist Scott Brinker describes modern marketers as talented in many disciplines with nearly unlimited opportunities to apply their talents and that the job of marketing management is now also one of technology management.
Hacking Marketing applies software-inspired management concepts to modern marketing so that any B2B professional who is interested can learn how to apply these dynamics to their advantage.
Market Smart and The Radical Sales Shift
By Lisa Shepherd
Publisher: The Mezzanine Group
A frequent speaker on B2B marketing and strategy and the president and founder of The Mezzanine Group, Lisa Shepherd wrote Market Smart: How to Gain Customers and Increase Profits with B2B Marketing in 2012 after working with businesses leaders at industry associations, economic development groups and universities. She noted that there was very little material on B2B marketing.
In 2015, she released The Radical Sales Shift, which outlines how successful B2B companies are using marketing to generate sales. The book is heavy on the practical experience of those sales and marketing leaders who have successfully navigated the shift.
Account-Based Marketing for Dummies: A First How-to Book on ABM for B2B Marketers
By Sangram Vajre
Publisher: Wiley
In the past, marketers would create content and campaigns that were intended to gather as many leads as possible. However, the recent rise of martech has changed the way modern B2B marketers engage customers.
Many B2B professionals are just becoming aware of the innovative quality-over-quantity sales development strategy, which is why author Sangram Vajre, who is also the co-founder and CMO of Terminus – a leading provider of ABM software – wrote Account-Based Marketing for Dummies, A First How-to Book on ABM for B2B Marketers.
The key to doing ABM successfully is by knowing who your target audience is. Marketers start with their current prospects and opportunities and make a list. ABM enables marketers to create content and campaigns that target only the best-fit accounts.
Tracey Tong
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