Account-based marketing (ABM) has rapidly gained traction as the latest B2B marketing buzzword in the past year. But the buzz doesn’t tell the whole story.
ABM is a rapidly changing field and technology is allowing B2B marketers to scale their efforts like never before. This opens the door great opportunities like #FlipMyFunnel for marketers to come together and support each other by sharing best practices and stories. It also means that it is prime time for vendors to innovate to meet the new and ever-changing demands of B2B marketers.
This year B2B News Network has joined #FlipMyFunnel, Terminus, DiscoverOrg, Engagio, Evergage, LookBookHQ, Oceanos, PFL, SnapApp, Triblio,and Vidyard to survey marketers across a wide range of companies. We want to know how many are actually implementing it (or planning to in the next year), what their goals are, and which technologies are being implemented.
The final date to participate is Friday, April 7th, and we’d like your help. Complete the survey now: 2017 State of Account-Based Marketing Survey
Last year’s results may be found here: 2016 #FlipMyFunnel Account-Based Marketing Survey
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