I love books. I love reading. There’s nothing quite like settling down to a good book. You know, if you have the time to sit down and read. If you do have a few days to catch up on your B2B summer reading list, make sure these are on it.
Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
By Travis Wright and Chris J. Snook
You think you’re a digital marketer, and you will be after you read this book.
Digital Sense is a playbook for businesses trying to build a better customer experience strategy. It’s a digital-first world, and you need to stay ahead of the competition (aka the other team). This book outlines two frameworks, with step-by-step roadmaps for optimizing your customer experience to gain the competitive advantage.
The Experience Marketing Framework and the Social Business Strategy Framework are proven methods to help you exceed your customer expectations throughout their buying journey. It doesn’t matter what industry you’re in, or how big or small your business may be.
Traditional methods probably aren’t working for you. Your customers are digital, and they have access to more information than ever before. You need “digital sense” to meet your customers where they play.
The Schmuck in My Office
By Jody J. Foster, M.D., MBA
Publisher: St. Martin’s Press
I think I’m lucky. I don’t have a “schmuck” in my office. If you do, this one’s for you.
The schmuck is that difficult, disruptive person who upsets the workplace, confuses coworkers, and causes everyone grief.
- Narcissus—the attention seeker
- The Flytrap—the emotionally unstable
- The Bean Counter—the orderly perfectionist who never gives up control
- The Robot—the unreadable stone wall who just can’t connect
These probably sound like someone you know, or maybe it’s you. Dr. Foster helps readers understand these people, figure out how to work with them, and ultimately solve workplace problems.
By Sarah Lewis
Publisher: Simon & Schuster
The subject failure, and of never giving up.
In The Rise Lewis describes in a positively lyrical fashion some of the finest iconic, creative endeavors, from Nobel Prize–winning discoveries to entrepreneurial inventions and works in the arts, that are not achievements but conversions, corrections after failed attempts.
The Rise explores the inestimable value of often ignored ideas—the power of surrender for fortitude, the criticality of play for innovation, the propulsion of the near win on the road to mastery, and the importance of grit and creative practice. From an uncommonly insightful writer, The Rise is a true masterwork.
The Future Proof Workplace
By Linda Sharkey, PhD and Morag Barrett
The Future-Proof Workplace is a survival guide for the new realities of business.
The future is here, right now, and already changing the way we work. Those changes will drive us to go even further, but only those who are ready for change will thrive. This book is a wake-up call to turn change into opportunity, and is the “how to” for every step of the way.
By Malcolm Gladwell
Publisher: Back Bay Books
Drawing on cutting-edge neuroscience and psychology Gladwell reveals that the difference between good decision making and bad has less to do with how much information we process, than with our ability to focus on a few particular details. We can all become better decision makers.
Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. Sometimes the best decisions are ones that we just can’t explain, other than by saying, “my gut tells me that’s right.”
The best decision makers aren’t those who are able to process vast amounts of information, but those who have perfected the art of “thin-slicing”-filtering the very few factors that matter from an overwhelming number of variables.
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