Monday, March 4, 2024

B2B News for Wednesday, May 5, 2021: Aptum Sale Completes, Goody+ Launches, and Custom Content Collaboration Tools Debut

A recently-announced acquisition has been completed, it’s now easier to send employees rewards for their hard work and creatives should keep an eye out for new collaboration tools.

Aptum, a hybrid multi-cloud managed service provider, has announced the completion of the sale of its Canadian colocation business to eStruxture. The planned sale was announced earlier this year.

“We are committed to helping our customers drive cloud transformation, modernize data infrastructure and build platforms including bare metal, high performance, private and public cloud solutions for resilience and growth,” said President and CEO Susan Bowen. “With the closing of this agreement, Aptum will continue to focus on our position as a vendor-agnostic solution provider and remain dedicated to our Data As Infrastructure™ approach with our breadth of offerings to drive business outcomes that matter to our customers.”

Press release:

When it comes to recognizing employee loyalty, hard work and ingenuity during this period of remote work, corporations have been really stuck for options since sharing a pizza is impossible right now.  Goody, the mobile gift-giving app, has just launched Goody+ to allow individuals and corporations to easily send gifts by text to an individual or a group of employees.

Goody just raised $13.1M in Series A funding led by New Enterprise Associates (NEA), with angel investors including David Solomon the CEO of Goldman Sachs), Scott Bellsky the CPO of Adobe, Amber Atherton an exec with Discord and others.

Press release:

Content producers are going to see some new collaborative tool options based on today’s news. WPP and Microsoft are partnering to launch creative content production tools on Cloud Studio, a cloud platform that allows creative teams from across WPP’s network to produce campaigns from any location around the world.

Cloud Studio is believed to be the advertising industry’s first custom platform for virtual production, moving content creation, production and editing out of on-premises environments and into the cloud. Over the next three years, WPP will roll out Cloud Studio to 5,000 employees across its network, giving them the ability to access production tools and services from standard internet-connected devices via Azure.  Over the long term, WPP plans to expand to up to 25,000 users.

Press release:

The deadline to register for the FINITE Fest free virtual conference is coming up.

For more information:


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Kate Baggott
Kate Baggott
Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn