Spotify is a popular music streaming service, which allows users to listen to any song imaginable and download the ones they like for offline listening. There are many articles out there with tips on how to get your music promoted on Spotify. In this article, we are going to cover some of the most important aspects and things you need to know.
How to Promote Your Music
There are many ways to promote your music on Spotify. If you’re an artist, record labels have a lot of power when determining what your next move should be. This means that artists need to know how to get their music out there and audition for new opportunities without depending on their label or manager.
If you’re not with a record label, then promotion is more of a DIY thing. There are plenty of great blog posts out there about how to do this, so all you really need is some time and dedication. In the end, everyone’s goal is getting more likes, shares and plays on Spotify. Doing anything to increase your name recognition is going to be beneficial. So here are some ways you can do just that!
First, if you haven’t already done so, make sure that the content on all of your social media accounts matches. A lot of artists have Twitter handles and Facebook pages that don’t match their actual names, which is something that should be changed. If your friends and family are constantly confusing you with other artists, it’s not doing you any good when looking for gigs or trying to reach out to fans.
Do make sure that some kind of social media account exists on the official sites of streaming services like Spotify, Pandora, and even SoundCloud. While these services are designed to help artists get more listeners, they can also be used to drive traffic back to your website or social media.
Keep in mind that you’ll want to keep all of your social media accounts as current and up-to-date as possible. When using Spotify’s Follow button on your Facebook page, make sure that it pops up with your professional name, and not something like “Spotify Follow.”
Next, you’ll want to be sure that your graphics are up to date. To create an individual graphic for each song or album on your Spotify albums list is easy enough, but it will take a little work. And if you’re planning on re-doing your graphics before you start working on new material, then it might be worth your while to update all of your materials at once.
If you have an existing logo or image that can easily be associated with you and your music, then use it! This includes if you have a mascot (a dancing banana?), but remember – this isn’t just about you! It’s about your music. If you have a song or an album coming out, make sure you’re using graphics that match the feel of the song and keep people interested in listening.
Graphics are one thing that can really help give your music profile on Spotify a boost. When listeners see your name come up again and again, they start to associate you with specific songs and an artist they like. With each stream, listeners are taking a closer look at what’s coming up next.
Sharing your music on Spotify
When it comes to sharing your music on Spotify, make sure that you’re using the platform wisely. When we say this, we mean don’t just throw some random track up just for the sake of sharing it. Even if you believe in your song and think that people are going to connect with it, don’t use random listeners as a barometer of success.
Instead, make sure that everything you share on Spotify is something that’s meaningful – whether it’s a new release or something fun like a remix featuring other artists. If it’s something that you really believe in, then it should be shared with a particular audience in mind. It can be hard to find the right audience, but this is part of what makes promotion fun!
Getting your music on Spotify isn’t just as simple as making an account and uploading some tracks. You need to make sure that your music is available to the right people. The more effort you put in, the better and easier it will be for you to reach out to new listeners and promote yourself on Spotify.
You’ll want to determine who your target audience is before anything else. Once you know what kind of listeners will enjoy hearing your new material, then the marketing aspect becomes an easier thing to tackle.
After all, the whole idea of promoting yourself on Spotify is to get people listening to your music in a way that they wouldn’t ordinarily. You want to be able to reach out to new listeners who will enjoy what you do and then share it with their friends.
So how do you determine who your target audience is? Use your listening history to help you learn more about your audience and figure out how best to reach them. If the followers you have on Twitter are also fans of your genre of music, then that’s a great place for your new tracks to be shared!
If you’re not sure where to start with reaching out to new listeners, try searching around for Spotify playlists with a similar feel to your music. You’ll often find that when you place one of your tracks in the right playlist, it will get added to another list or two.
Find other artists and follow their progress on Spotify as well. If they’re just starting out like you are, then they might be open for collaboration – and you might be able to learn a thing or two from them as well.
Tools for promoting yourself on Spotify
Spotify has a few built-in tools to help make it easier for you to promote your music. Make sure that the artwork and information associated with each of your tracks are as accurate as possible because this will help boost your chances of getting found.
Spotify also has a suggestion engine that can help you reach out to targeted listeners by seeing which artists they enjoy, which will then suggest similar artists for them to check out.
We hope this article has been helpful for you as an artist. We suggest that you get a good understanding of Spotify before you make your music available on the platform. If you don’t know how to promote yourself on Spotify, or how to use social media, graphics, and other tools for promoting yourself on Spotify, do further research until you feel you know how to do these things.
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