When you are shooting your brand for marketing and advertising purposes, it’s important to take a few things into account. What is the tone of your company? Who do you want to be associated with your brand? And what products or services are you promoting? These questions will help determine how to shoot your brand properly in order to make better sales.
It also helps when deciding on which type of camera and lens combination would suit best for the situation. There are so many different types of cameras out there, but it all depends on what type of image quality you’re going for, as well as your budget restrictions.
Define your brand
If anybody knows what your brand stands for, it’s you. If you don’t know what your brand stands for, nobody will. This is the tricky part to understand. It cannot be learned from somebody else’s model or by copying someone else’s strategy. It comes with experience and must come from inside out. Look at your company objectively (as if it belongs to someone else) and ask yourself about the core values.
Create a cohesive content marketing strategy
After this soul searching, you should have a good idea of the strategy required to market your brand. But don’t stop there. Get the team involved, brainstorm, and consider all perspectives. If you do it right, your content strategy will be a living document that evolves with your brand’s growth and business goals.
Start with a mood board or a mind map to build the foundation of ideas around which your content marketing strategy should revolve.
Shoot your products with the right lighting and angles
What did you come up with in your brainstorming? Is your product fun and flirty? Or chic and sophisticated.? Either way, match the lighting and angles to suit. Lighting and camera angles make all the difference between your product looking glamorous or flat and drab.
Use high-quality photography for all of your product shots
You can’t get quality shots without a quality camera and photographer. Make sure you calibrate the camera for product photography to get the best results. And even if you have the right equipment, getting good shots is not easy. It takes a lot of practice to nail the perfect shot, so get yourself a professional photographer who knows how to showcase your product’s best features in a flattering light. Before you start working with a freelance photographer, check their work samples and references carefully. If possible, meet them in person or have a quick video call.
Post-production is just as important as photography itself. Do not skimp on editing your images. If you don’t have the time or know-how, find a skilled photo editor who can polish your pictures to perfection.
Make sure to use white space in all of your photos
The reason is that this is more visually appealing to the eye. An image that is cluttered and mashed together in small chunks does not give the viewer the same impression as a clean image. White space draws your eye to the main event, which is what you want in all of your photography and product photography especially.
Ideally, you should have a professional retouch photo for all images since it’s part of your overall brand image. Find a good retouching service and make sure to work with their team closely when editing your images for use across other marketing channels.
Work on the page layout before you start developing content for individual product pages
The aim is to create an optimal structure that makes it easy for users to find information about your products. The general rule of thumb is that the more information you have about your product, the higher chance there is for lead generation. There should be some great facts and features that are worth highlighting in all product descriptions.
Don’t forget to include the pictures. Since most users don’t read content on a page, make sure to use short, high-quality text that is relevant to the product.
Keep it consistent across all platforms (website, social media, blog)
This is so that customers can find you easily and know what to expect when they visit or shop there. In addition, it also makes your brand more positive and trusted by users. If you have a brick-and-mortar store, make sure that your online presence is up to date so that people can find out about your physical stores, too.
You know that your brand is the backbone of everything you do. It’s what drives people to take action, it’s how they remember who you are and why they should buy from you again. Remembering this simple fact will help ensure that all of your marketing efforts, including your photographs and video, have a clear message in mind – one that speaks directly to potential customers on an emotional level.
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