Some of the most famous marketing campaigns ever created are still around today. The reason for this is because they work! Sure, there have been some changes to these old-school tactics over time, but their effectiveness has not diminished. This blog post will cover eight classic marketing techniques that you can use to take your business to the next level.
1. Through Referral
It’s estimated that 92% of people trust recommendations from friends and family. If you can somehow convince even a fraction of your current customer base to spread the word about your business, you will not only retain them as customers but gain new ones. The best way to do this is by offering stellar service and an excellent product. This may seem like an easy task, but it can be pretty challenging. You must learn to lead your customers just as you would if they were new employees.
2. Networking Events
The traditional business networking event is a marketing tactic that has been tested and proven. There are so many different networking events from which you can choose, ranging from casual social gatherings to seminars where hundreds of people attend at once. If you decide to go with this tactic, your staff must know how to work the room like true professionals. The most successful businesses in the world make it their mission to meet as many new people each day as they possibly can – even if it’s only for thirty minutes.
3. Customer Loyalty Programs
Customer loyalty programs work by incentivizing current customers of a business to spend more money on that company’s products and services. For example, if a customer spends $100 at a clothing store and offers a loyalty program, the customer will get $5 back as a reward. If you offer this to your customers- those who spend more money on your products or services than your competitors- you stand a better chance of increasing their spending.
4. Reputation Management
The key is to know the reputation management search results people see when they type up your business name online. You can easily do this by searching for yourself on Google+ or Facebook. You also need to monitor social media sites like Twitter and Instagram. This is because these are where most negative comments about businesses are made nowadays. The idea is not to delete any posts but to address them with good customer service.
5. Mail Marketing
The advantages of direct mail marketing include: conveying to users what your business is all about and why they should use you over a competitor. This has been the most trusted of marketing channels for quite some time now. Using newsletters that give promotions or discounts for items or services can be incredibly effective. Ensure that every newsletter you send out has a call-to-action that gives your readers a reason to keep coming back for more.
6. Social Media Optimization (SMO)
When a good product gets a positive review online, it has the potential to go viral in no time. Since the internet moves so fast, if you do not promote your products on social media with a marketing campaign, chances are they will become old news very soon. SMO works by promoting the product through content that is engaging and informative to those who see it. Contests can also be an effective way of driving sales as well as increasing brand awareness.
7. Personalized Marketing Campaigns
This marketing technique involves using targeted keywords, so you are sure to reach the right group of people on search engines. This means creating specific ads, landing pages, posts, etc., for each geographic location where customers are located so they know your business is local. You also need to monitor the digital world to see what your competitors are up to and offer a personalized marketing campaign with a unique, value-added customer incentive.
If you want your business to run smoothly, the key is using the right marketing strategies. Doing this will help you communicate with customers and create a bond that encourages them to buy from you over any competition. Armed with the information mentioned here- as well as an excellent product or service- you can create a successful business that thrives in today’s competitive market through innovative, unique marketing campaigns.