Tuesday, April 16, 2024

How to Use Artificial Intelligence to Grow Your Brand

Last updated on June 13th, 2023 at 09:28 am

In the last ten years, artificial intelligence has gone from being a novelty to just a part of life for billions of people. As the internet exploded and created an unmeasurable quantity of data, AI began to play an integral part in many business operations, helping company owners create winning marketing campaigns, improve customer service, analyze website traffic, and study customer behaviour in order to boost profits while keeping overhead costs low. Market.us predicts that the Artificial Intelligence Market was valued at USD 129.28 Bn in 2022 and is projected to reach USD 2745 Bn by 2032 with a CAGR of 36.8%.

What’s more, AI isn’t just for large corporations. Even small businesses can benefit from artificial intelligence and all that it has to offer. If you aren’t sure how to start using it to build and improve your brand, the following ideas can help you get off to a good start.

Web Design

Designing a stunning website can be a time-consuming process. Many website hosts offer ready-made templates, but these have been used by so many sites that you’ll need to tweak any template you select to create a unique site layout and background. If you don’t like any of the template options provided by the web host, you have to either make your own template or hire a website designer to do it for you.

Wix ADI has found a simple solution to the above dilemma. The platform uses artificial intelligence to help companies create a website design that is not only unique but perfectly tailored to meet the needs of any business owner. Once you provide your industry and brand information, Wix ADI uses your input to create template options designed to meet your specifications. You can use these as-is or edit various aspects of the design until you have a template you’re happy with.

Logo Design

International giants such as Symantec, Pepsi, BBC, and BP have paid well over a million dollars for logo design or redesign. And beyond these giants, even small businesses traditionally had to spend a few hundred dollars for a professional logo design. However, now AI logo design services like Tailor Brands, enable businesses to design a professional logo for less than the cost of a pizza. 

Tailor Brands are one of a host of AI logo design services that have sprung up over the last few years. These tools, use AI to match fonts, colors and icons to user inputs. As a user, you enter details about your business and design preferences, and the AI powered designers will create a logo that matches your brand. 

Digital Advertising

Do you have time to stay abreast of the way your target demographic uses Facebook, Twitter, and other social marketing channels? Can you keep up with ever-changing industry trends and customer expectations? Do you have time to create custom ads for each segment of your target demographic in order to provide customers with a personal experience that will keep them coming back to your store? If you answered no to any of the above questions, AI-powered digital advertising is sure to meet your needs.

Platforms such as smartly.io have successfully leveraged artificial intelligence to help you create winning ads in real-time. The platform uses AI to continually monitor your target audience and create personalized ads that will appeal to them at just the right time and in just the right way. Is someone in your target audience looking for discounts on products similar to the ones you provide? 

Your AI-powered marketing campaign will target that person with an ad offering your product at an enticing price. Is a particular item or service trending on social media? AI-powered marketing will help you ride the wave by leveraging the trend to help you bring in traffic to your site. As an added benefit, AI-powered marketing keeps overhead costs low as you won’t have to hire full-time marketing employees to create a winning ad campaign.

Search Engine Management and Optimization

SEM and SEO are effective ways to promote your website, increase traffic, and generate sales. However, both forms of marketing can be time-consuming, especially if you aren’t a marketing expert. If you aren’t sure which keywords to use for content creation or a marketing campaign and/or you’re struggling to figure out why some of your blog articles are more effective than others, artificial intelligence can provide you with the help and insight you need to earn and keep a high rank in Google and other search engines.

SEO surfer uses AI to automate SEO, its platform can generate multiple keyword options for your company in a matter of seconds, providing you with a steady stream of ideas for content creation, social media marketing campaigns, and Google Ad campaigns. You can also compare keywords with a click of a mouse, find the ideal length for articles on any given topic, build internal links automatically, create an article outline in a few minutes, and more.

Improving Customer Experience

Designing a visually-appealing website that loads quickly and ensuring it displays properly on any type of device is just the start of building a winning customer experience for your brand. Consumers expect tailored advertisements and personalized attention, and providing it can set you apart from the competition. What’s more, you don’t have to break your marketing budget to drastically improve your customer experience with your business.

Customer service companies such as Relay42 have used AI to help companies meet consumer needs and expectations without hiring additional staff members. Using artificial intelligence, these companies combine consumer data from all channels to accurately determine what a customer or visitor wants from your site. For instance, perhaps someone clicks on one of your Facebook ads and looks at a product for a few minutes. A few days later, the same person clicks on a different ad on Twitter to view a similar product. AI will take note, determine what the person is looking for, and create a tailored ad to meet that person’s needs. What’s more, AI can also predict future customer trends to help you prepare to reach your target audience ahead of time.

Customer Service

Stellar customer service is a must if you want to bring in and keep customers. People who shop from your website expect fast service, clear information, friendly assistance. If you can’t meet your customer’s needs, they will find someone else who will attend to them in a timely manner. Thankfully, you don’t have to be omnipresent and work in the evenings and on weekends in order to communicate with customers on various platforms, send personalized text messages, answer questions, or address concerns. AI can read a customer’s comment, accurately determine what type of help a customer needs, and offer assistance. AI-powered customer service won’t take the place of hiring customer service representatives, but it will lower the number of people you have to hire while effectively sorting questions into ones that can be answered automatically and those that need personal attention.

AI-powered customer service works on just about any platform. Mobile Monkey, for instance, offers automated text messaging, Facebook messaging, Instagram messaging, and webchat services for your website or eCommerce store. All you have to do is sign up, provide some business information, and let automation do its job while you do yours.

Will You Use AI to Your Business Advantage 

Artificial intelligence can help you keep costs low when branding your business, increasing traffic to your site and boosting profits. At the same time, it’s also a boon for your customers. With customized advertising, people can see at a glance if you have the products/services they need. 

With AI-powered customer service, your customers get the immediate help and assistance they need and deserve. AI-powered content creation tools help you share valuable information with your target audience. It will likely take time to get to know AI tools that can help your business and learn how to use them but the results are sure to be worth your time and effort.


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