1. Page Title And Meta Descriptions
The title of your page, as well as its meta description, are both important on-page SEO components to consider. When you’re writing these for your site, be sure that it’s closely related to the content of the web page itself. These two things are something that gets the most people turning to professionals for on page SEO services – because the amount you have to write is short, which means you have to be as precise as possible. Both the title and the meta descriptions will give people a better idea of what they can expect when they visit that particular page or piece of content. You don’t need to try and write some elaborate headline that’s getting people excited just for the sake of it. Be honest and give them a good idea of what they can expect when they click through. The meta description is where you’re given 160 characters with which you can convince people to visit your site, so take advantage of this by writing something that makes them want to click through.
2. Creating A Sitemap
A sitemap is a really important on-page component to have, and not having one can lead people to give up before they even start looking for what they need. It’s basically an index to help guide search engines and other crawlers through your site so that they can easily find pages without too much trouble. This helps you rank higher and will also improve your site’s crawl rate and indexing, and ultimately makes it easier for people to find what they’re looking for. The only problem with sitemaps is that without proper maintenance, they can cause more harm than good – so be sure to have somebody check your sitemap every now and then to make sure it’s up-to-date.
3. Keyword Phrases
Most people think they should put in as many keyword phrases as possible on their website. While once upon a time keyword stuffing provided results, it will have negative consequences if you try it today. Google has gotten much better at identifying search engine spam, and this is something that you should keep an eye on if you want your site to rank high for specific keywords. You don’t need to manipulate the words on your page just to get people to click through – it’s more important that they’ll enjoy what they’re reading versus whether some particular keyword can get them to click through. That said, you still want to look for phrases that people might be searching for so you know what to optimize your content around.
4. Interal Links
Having lots of internal links can help with your rankings, but it has to be done right. To put it simply, interlinking means that you write articles that you’ll put up on your own website that has links pointing to different things your website offers. It has to be relevant to the article you’re writing, though. A link that no one clicks on is just a waste of time and opportunities, so try to link out to things that your readers might be interested in. You should only have as many as necessary – no more, no less. Too few links can hurt you from an SEO standpoint because it’ll mean there’s a lack of fresh content on your website, while too many will look spammy and might lead Google to penalize you for not having enough relevant content on the page. If you struggle when it comes to writing original content, this is where services like Unplag plagiarism checker can come in handy – just be sure the writers are trustworthy because promoting your site with stolen content is something nobody wants.
5. SEO Writing Style
In addition to writing your content by using the keywords you’re optimizing for, it’s important that you also use proper spelling and grammar, as well as the right length. Your content shouldn’t be too long or too short – the optimal article length is around 1000 – 2500 words, and your content should be no more than three screens long. This means that if you’re talking about a particular topic, it needs to have its own section with sub-headings so people can easily navigate through it. The headings should be informational, too – try to avoid writing just one big wall of text. This will help users find what they’re looking for faster and can also improve your rankings for smaller keywords that you’re optimizing for because Google thinks the contents are related (even if they don’t exactly fit).
6. Image Optimization
If you’re using images and videos on your website – which you should since Google likes that, it’s important that you optimize them properly. You should always look for keywords that describe what your images are about so they’ll show up when people search for them but don’t overdo it. Make sure the image is relevant to the topic of the article, too – think about what your audience might be interested in. Your images can actually have an impact on your rankings, so you should always try to optimize them for everything they’re worth. That said, they should also be the right size – you don’t want to prolong the page loading time, so try to make your images optimized for the web. As for videos, you should always put transcripts of them because this will help with the search rankings.
7. External LInks
Just as you want to link internally with the articles on your website, it’s important that you also do so with other websites. This will show Google that your website is more popular and makes them trust it more as a result, leading to a further increase in rankings. You should try to use at least one or two links out to another site every 500 – 700 words. These links should be to relevant and trustworthy sources, though – don’t just go around linking out to any site you can find for the sake of it. Just like the internal links, the external ones should be relevant to your content, although you don’t want to link to a website that’s your direct competition.
In the world of modern business, a strong online presence is a must, and nailing your website SEO is one of the most important steps to take if you want to improve that. Knowing about the 7 key on-page SEO components is important – even if you don’t plan to optimize the website yourself, knowing what to look for in case you hire an SEO company to do the job for you is important.
